Developing a Market Orientation
eBook - PDF

Developing a Market Orientation

  1. 328 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Developing a Market Orientation

Book details
Table of contents
Citations

About This Book

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

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Yes, you can access Developing a Market Orientation by Rohit Deshpande in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
1999
ISBN
9781452263168
Edition
1
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. Acknowledgments
  4. Chapter 1 - Introduction
  5. Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications
  6. Chapter 3 - The Effect of Market Orientation on Business Profitability
  7. Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
  8. Chapter 5 - Market Orientation: Antecedents and Consequences
  9. Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment
  10. Chapter 7 - Does Market Orientation Matter for Small Firms?
  11. Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel Data
  12. Chapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales
  13. Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization
  14. Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination
  15. Appendix: Publication History
  16. Author Index
  17. Subject Index
  18. About the Authors