This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

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Yes, you can access Designing Health Communication Campaigns by Thomas E. Backer, Everett M. Rogers, Pradeep Sopory in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

SAGE Publications, Inc

ISBN

9781452252704

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Cover
Contents
Introduction
Part One - Overview
The Challenge of Health Behavior Change
One Solution: Health Communication Campaigns
Two Examples of Health Communication Campaigns
The Comparative Synthesis Study
Substance Abuse and High-Risk Youth
Setting the Agenda for the Issue of Drugs
Part Two - Generalizations about Health Communication Campaigns
Overview
Generalizations about Health Communication Campaigns
Discussion
Part Three - Interviews with Campaign Designers/Experts
Elaine Bratic Arkin
Warren J. Ashley
Charles Atkin
Thomas E. Backer
Edwin Chen
Patrick C. Coleman
Larry Deutchman
Brian Dyak
Fern Field
Juan M. Flavier
Brian Flay
June Flora
Vicki Freimuth
Kipling J. Gallion
Robert W. Gillespie
Robert Hornik
Jose Ruben Jara
C. Anderson Johnson
Marcy Kelly
Lawrence Kincaid
David McCallum
Jacqueline E. McDonald
John V. Pavlik
Mary Ann Pentz
Ronald E. Rice
Everett M. Rogers
Charles Salmon
Larry Stewart
Lawrence Wallack
Part Four - Implications and Future Directions
Implications for Campaign Design
Implications for Future Research
References
About the Authors