eBook - ePub
Designing Health Messages
Approaches from Communication Theory and Public Health Practice
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- 320 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Designing Health Messages
Approaches from Communication Theory and Public Health Practice
Book details
Table of contents
Citations
About This Book
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
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Yes, you can access Designing Health Messages by Edward W. Maibach, Roxanne L. Parrott in PDF and/or ePUB format, as well as other popular books in Filología & Estudios de comunicación. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Preface
- PART I: Theory-Driven Approaches to Health Message Design
- PART II: Audience-Centered Strategies for Health Message Design
- PART III: Combining Theory and Practice: Additional Considerations
- Index
- About the Contributors