Health Communication

A Multicultural Perspective

Snehendu B. Kar, Rina Alcalay, Shane Alex

• Publisher: SAGE Publications, Inc
• Year: 2000
• Print ISBN: 9780803973671
• eBook ISBN: 9781452221359
• Edition: 1
• Topic: Languages & Linguistics
• Subtopic: Communication Studies
• Index: Languages & Linguistics

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors? experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions from a multicultural perspective and provides unmatched opportunities to focus on the dynamics of a multicultural community as they affect health communication interventions.

Table of contents

• Cover
• Contents
• Preface
• Introduction
• Part I - Conceptual Framework
• Chapter 1 - Changing Health Needs: The Imperative for a Multicultural Paradigm
• Chapter 2 - The Emergence of a New Public Health Paradigm in the United States
• Chapter 3 - The Evolution of Health Communication in the United States
• Chapter 4 - A Multicultural Society: Facing a New Culture
• Chapter 5 - Communicating with Multicultural Populations: A Theoretical Framework
• Part II - Health Communication in High-Risk Multicultural Populations
• Chapter 6 - Childhood Unintentional Injury Prevention: Multicultural Perspectives
• Chapter 7 - The Usefulness of the Health Diary: Findings from a Case Study of Six Healthy Start Sites
• Chapter 8 - Parent-Child Communication in Drug Abuse Prevention Among Adolescents
• Chapter 9 - The Effectiveness of Peer Education in STD/HIV Prevention
• Chapter 10 - Health Communication for HIV Risk Reduction Among Homeless Youth
• Chapter 11 - The Community as Classroom: A Health Communication Program Among Older Samoan and American Indian Women
• Chapter 12 - Health Communication Campaign Design: Lessons from the California Wellness Guide Distribution Project
• Part III - Evaluation of Health Communication in Multicultural Populations
• Chapter 13 - Evaluation of Multicultural Health Communication
• Chapter 14 - Lessons Learned and Implications
• Index
• About the Contributors