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- 440 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Research Paradigms, Television, and Social Behaviour
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About This Book
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
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Yes, you can access Research Paradigms, Television, and Social Behaviour by Joy K. Asamen, Gordon L. Berry in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Contents
- Preface
- Introduction
- Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium
- Television Research: Past Problems and Present Issues
- Part I - Quantitative Research Paradigms in the Study of Television
- Chapter 1 - Major Paradigms and Issues in Television Research: Field of Dreams, World of Realities
- Chapter 2 - Designing Experiments on Television and Social Behavior: Developmental Perspectives
- Chapter 3 - Quasi-Experimental Research on Television and Behavior: Natural and Field Experiments
- Chapter 4 - Class, Communication, and the Black Self: A Theory Outline
- Part II - Qualitative Research Paradigms in the Study of Television
- Chapter 5 - Qualitative Approaches to the Study of the Media: Theory and Methods of Hermeneutic Empiricism
- Chapter 6 - Taking the Interpretive Turn: Qualitative Research of Television and Other Electronic Media
- Part III - The Integration of Quantitative and Qualitative Research Paradigms in the Study of Television
- Chapter 7 - The Analysis of Television Content
- Chapter 8 - Intersection of Instructional Television and Computer-Assisted Instruction: Implications for Research Paradigms
- Chapter 9 - Barney & Friends as Entertainment and Education: Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
- Chapter 10 - Studying Television Violence: A Research Agenda for the 21st Century
- Epilogue
- Research Paradigms, Television, and Social Behavior: A Scientist's Contribution to Initiating Social Change
- Index
- About the Authors