Media Research Techniques
eBook - PDF

Media Research Techniques

  1. 184 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Media Research Techniques

Book details
Book preview
Table of contents
Citations

About This Book

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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Yes, you can access Media Research Techniques by Arthur A, Berger in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
1998
ISBN
9781452251264
Edition
2
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics
a
Research 
Projects 
M
y 
Illustrious 
Friend
and 
Joy 
of 
my
Liver! 
The 
thing
you 
ask 
of 
me 
is
both 
difficult
and
useless. 
Although
I
have 
passed
all 
my 
days
in
this 
place,
I
have 
neither 
counted
the
houses
nor
have
I
inquired 
into 
the 
number
of
inhabitants;
and 
as 
to
what
one
person 
loads
o
n 
his
mules
and 
the 
other 
stows 
away
in 
the
bottom
of
his 
ship, 
that
is 
no
business
of
mine. 
But, 
above 
all,
as 
to 
the
previous 
history
of
this 
city,
G
o
d
only 
knows
the
amount
of
dirt
and 
confusion 
that
the
inf
oe
s
may
have 
eaten 
before
the
coming
of 
the
sword
of 
Islam.
It
were 
unprofitable
for 
us 
to
inquire 
into
it. 
my
soull
O
h 
my
lamb! 
Seek 
not
the
things 
which 
concern 
thee 
not. 
Thou 
earnest 
unto
us 
and 
w
e
welcomed 
thee:
g
o 
in
peace. 
reply
of 
a
Turkish 
official
to 
an
Englishman's 
questions, 
quoted
in
Austen
H.
Layard,
Discoveries 
In 
the 
Ruins 
of 
Nineveh 
and 
Babylon
(London,
1853) 

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Part I - Research Projects
  5. Chapter 1 - Guided Research Projects
  6. Chapter 2 - Research Logs
  7. Chapter 3 - Content Analysis: Newspaper Comics Pages
  8. Chapter 4 - Survey Interviews: Media Utilization
  9. Chapter 5 - Social Roles: Television Soap Opera Characters
  10. Chapter 6 - Depth Interviews: Favorite Singers and Recordings
  11. Chapter 7 - Rhetorical Analysis: Magazine Advertisements
  12. Chapter 8 - Library Research: Audiences of Radio Talk Shows
  13. Chapter 9 - Focus Groups: Reasons for Attending Films
  14. Chapter 10 - Experiments: Humor
  15. Chapter 11 - Participant Observation: Video Game Players
  16. Chapter 12 - Historical Research: Images of Shopping Malls in the Popular Press
  17. Chapter 13 - Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press
  18. Part II - Writing and Thinking
  19. Chapter 14 - Writing with Style
  20. Chapter 15 - Avoiding Common Writing Errors
  21. Chapter 16 - Avoiding Common Reasoning Errors
  22. Chapter 17 - Writing a Research Report
  23. References
  24. Name Index
  25. Subject Index
  26. About the Author