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- 336 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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About This Book
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
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Yes, you can access Advertising to Children by M . Carole Macklin, Leslie C. Carlson in PDF and/or ePUB format, as well as other popular books in Commerce & Publicité. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Contents
- Introduction
- Part I - In Search of what Children Know and Think About Advertising and how Advertising Works
- Chapter 1 - Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising
- Chapter 2 - Socialization and Adolescents' Skepticism Toward Advertising
- Chapter 3 - Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding
- Chapter 4 - Youth, Advertising, and Symbolic Meaning
- Part II - Societal Impact and Concerns
- Chapter 5 - "We'll be Back In a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s
- Chapter 6 - Mothers' Preferences for Regulating Children's Television
- Chapter 7 - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices
- Chapter 8 - The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys
- Chapter 9 - Selling Food to Children: Is Fun Part of a Balanced Breakfast?
- Part III - Advertising Directed to Children About Cigarettes, Smoking, and Beer
- Chapter 10 - How do We Persuade Children not to Smoke?
- Chapter 11 - Camels and Cowboys: How Junior High Students View Cigarette Advertising
- Chapter 12 - Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings
- Part IV - Future Directions for Research
- Chapter 13 - Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes
- Chapter 14 - The Future for Children and the Internet
- Chapter 15 - Advertising's Effects: Juxtaposing Research with Older and Younger Youths
- Chapter 16 - The Context of Advertising and Children: Future Research Directions
- Index
- About the Editors
- About the Contributors