Theory of Media Literacy
eBook - PDF

Theory of Media Literacy

A Cognitive Approach

  1. 320 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Theory of Media Literacy

A Cognitive Approach

Book details
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Table of contents
Citations

About This Book

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

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Yes, you can access Theory of Media Literacy by W. James Potter in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications, Inc
Year
2004
ISBN
9781452245409
Edition
1
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics
PART 
I
Background
2
C
HAPTER
1
Why 
Do 
We 
Need 
a 
Theory 
of 
Media 
Literacy
I.
Problem 
of 
Access 
to 
Information
A.
Culture 
Flooded 
With 
Media 
Messages
B.
Information 
Production 
Accelerates
C.
Keeping 
Up
II.
Information 
Fatigue
A.
Devaluing 
Messages
B.
Nature 
of 
Information 
Has 
Changed
III.
Automatic 
Processing
A.
Response 
to 
the 
Information 
Flood
B.
The 
Default 
Model 
of 
Information 
Processing
C.
Faulty 
Meaning 
Construction
1.
Faulty 
Beliefs
2.
Misguided 
Criticism
3.
Why 
the 
Faulty 
Meaning 
Construction
IV.
Conclusion

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Acknowledgments
  5. Part I - Background
  6. Chapter 1 - Why Do We Need a Theory of Media Literacy
  7. Chapter 2 - Explicating the Construct of Media Literacy
  8. Part II - Introducing the Theory
  9. Chapter 3 - Definitions and Distinctions
  10. Chapter 4 - The Media Literacy Model
  11. Chapter 5 - The Foundational Knowledge Structures
  12. Chapter 6 - The Personal Locus
  13. Chapter 7 - Competencies and Skills of Media Literacy
  14. Part III - Information Processing
  15. Chapter 8 - The Filtering Task
  16. Chapter 9 - The Meaning-Matching Task
  17. Chapter 10 - The Meaning-Construction Task
  18. Chapter 11 - Traps in Meaning Construction
  19. Part IV - Practices
  20. Chapter 12 - Practices
  21. Appendix A: Definitions of Literacy
  22. Appendix B: Purpose of Media Literacy
  23. References
  24. Index
  25. About the Author