Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

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Yes, you can access Effective Health Risk Messages by Kim Witte, Gary Meyer, Dennis P. Martell in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

SAGE Publications, Inc

Year

2001

ISBN

9781452264394

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Cover
Contents
preface for Instructors and Practitioners
Acknowledgments
Chapter 1 - What are Health Risk Messages?
Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991
Chapter 3 - Putting it All Together: The Extended Parallel Process Model
Chapter 4 - Useful Concepts from Other Theories
Chapter 5 - Starting Out the Right Way: Formative Research
Chapter 6 - The Risk Behavior Diagnosis Scale
Chapter 7 - Out of the Tower and into the Field
Chapter 8 - Data Collection
Chapter 9 - Data Analysis
Chapter 10 - Getting the Message Out
Appendix
Glossary
Worksheets
References
Suggested Readings
Index
About the Authors