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- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Book details
Table of contents
Citations
About This Book
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
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Yes, you can access Essentials of Mass Communication Theory by Arthur A, Berger in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover page
- Title
- Copyright
- Contents
- Acknowledgments
- 1. Making Sense of Mass Communication
- 2. The Artwork (or Text)
- 3. Media
- 4. The Audience
- 5. America/Society
- 6. The Artist
- Appendix
- Glossary
- Suggested Further Reading
- References
- Name Index
- Subject Index
- About the Author