Myths of PR
eBook - ePub

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

Book details
Table of contents
Citations

About This Book

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Myths of PR by Rich Leigh in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2017
ISBN
9780749479602
Edition
1
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. About the author
  6. Acknowledgements
  7. Introduction
  8. Myth 1 PR is all spin, smokescreens and lies
  9. Myth 2 PR results can’t be measured
  10. Myth 3 All publicity is good publicity
  11. Myth 4 The press release is dead
  12. Myth 5 The media ignores good news
  13. Myth 6 You have to pay to see social media benefits
  14. Myth 7 PR is glamorous
  15. Myth 8 Calling the media is a no-no
  16. Myth 9 You can make something go viral
  17. Myth 10 You have to be an extrovert to succeed in PR
  18. Myth 11 PR is the silver bullet
  19. Myth 12 Good people and products market themselves
  20. Myth 13 The more you pay, the better the job done
  21. Myth 14 PR results are instant
  22. Myth 15 Consumers want conversations with brands
  23. Myth 16 Working in-house is easier
  24. Myth 17 Media relationships are especially important
  25. Myth 18 Gender wage gap figures
  26. Conclusion
  27. Index
  28. Backcover