10 Ways To Screw Up An Ad Campaign
eBook - ePub

10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

  1. 272 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

Book details
Table of contents
Citations

About This Book

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can "out advertise" the competition—even if you can't outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

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Yes, you can access 10 Ways To Screw Up An Ad Campaign by Barry H Cohen in PDF and/or ePUB format, as well as other popular books in Business & Pubblicità. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Adams Media
Year
2018
ISBN
9781507209301
Topic
Business
Subtopic
Pubblicità
Index
Business

Table of contents

  1. Cover
  2. Dedication
  3. Introduction
  4. Part 1: The 10 Ways . . .
  5. Part 2: More Ways to Screw Up an Ad Campaign
  6. Afterword
  7. Appendix A: Recommended Reading
  8. Appendix B: 10 Ways to Screw Up an Ad Campaign Glossary
  9. Acknowledgments
  10. About the Author
  11. Index
  12. Copyright