The Business and Management of Convention and Visitor Bureaus
A global approach
- 256 pages
- English
- PDF
- Available on iOS & Android
About This Book
Meetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market.However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus â a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
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Table of contents
- Cover
- Contents
- About the author
- 1 The Meetings Industry â an overview and structure
- 2 The Business Environment of Destination Marketing
- 3 Managing Stakeholders to Destination Marketing
- 4 Leading Industry Organisations in Destination Marketing
- 5 Managing the Financial, Governance and Legal Considerations
- 6 Managing the Selling and Marketing of the Destination
- 7 Organising and Developing the CB Staff
- 8 Future Challenges of the Convention Bureau
- Index