- English
- ePUB (mobile friendly)
- Available on iOS & Android
Brand authority
About This Book
To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you. Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.
Frequently asked questions
Information
1 - Introduction
Why You Need a Brand to Succeed Online?
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Someone finds one of your articles through social media or a Google search, enjoys it and then moves on to other things ā no one becomes an 'overnight fan'
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During another search or through another post they then find themselves coming across another post or two of yours
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They read this, enjoy it and remember that they enjoyed the last thing you wrote about too
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They then come across you a couple more times and are impressed each time
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They now consider you a reliable/entertaining resource.
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The next time they're looking for content in your niche, they will search for their question and your URL
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Perhaps they'll take some time to look around the other content on your site
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They may even then bookmark your site or subscribe to your RSS feed
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Likewise they may subscribe to you on social media and/or add their e-mail to your list
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They will then consider buying your e-books/recommended products when they see you recommend them
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If they enjoy the product, they will be much more likely to buy from you again in future.
2 - What is a Brand?
Table of contents
- Cover
- Brand authority
- Table of contents
- Disclaimer
- A SPECIAL GIFT FOR YOU
- 1 - Introduction
- 2 - What is a Brand?
- 3 - How to Come Up With a Mission Statement
- 4 - Coming Up With a Company Or Website Name
- 5 - Creating Your Logo
- 6 - Using Your Logo and 'Being Everywhere'
- 7 - Building Trust
- 8 - Marketing Your Brand
- 9 - How To Manage Your Brand And Reputation
- 10 - Conclusion and Recap
- 11 ā Brand Authority Checklist