Children's Fashions 1900-1950 As Pictured in Sears Catalogs

JoAnne Olian

• Publisher: Dover Publications
• Year: 2013
• ISBN:
  9780486141152
• Topic: Design
• Subtopic: Fashion Design

The pages of this new book, excellently reproduced from rare copies of Sears catalogs, depict what average American youngsters, ages 4 to 16, were wearing during the first half of the twentieth century. Here, among other items, are Knickerbocker suits from 1914, starting at $1.95; elegant organdy and chiffon party dresses from 1918, selling at an average price of $4.28; boys' cowboy, Indian, and baseball outfits for less than two dollars; aviator helmets, knitted hats, and golf-styled caps, all under $1.00; and a selection of fashionable coats for the high school crowd in 1946, starting at $12.98. A rich social document that will interest a wide audience of social historians and fashion enthusiasts, this panoramic window to the past will also appeal to anyone fascinated by fashions of a bygone era.

TUNNEL COLLAR
SWAGGER!

Ages 6 to 9

Ages 10 to 14

648

Remember Last Winter!

Class-mate

COATS

ARE EXTRA-WARM
FOR ZERO WEATHR

glorious
PLAID
FISHTAIL

Ages 10 to 16

598

Our
Warmest
COAT

Ages 6 to 9

548

Ages 10 to 16

648

4-STAR

FEATURE
VALUE

Ages 6 to 9

348

Ages 10 to 14

448

Tur Trimmed

COAT WITH BERET

Ages 6 to 9 698 SET

Ages 10 to 14 798 SET

Fur
Muff129

YOUNG AMERICA SHOP

Better Quality All Wool Worsted $1³⁹

A splendid value —most sweaters of this fine quality would cost you more. All wool worsted in better "links" knitting, firmer, more even stitches. Practical style with Byron collar, two pockets and contrasting trim. Medium serviceable weight. Nicely made.

Sizes; 4, 5-6, 7-8 years. State age-size. Shipping weight, 8 ounces.

38 K 7732 —Legion Blue 212

38 K 7733 —Red 508

38 K 7734 —Gypsy Brown 623

Zip Slipover for Boys or Girls

Record breaking value! We sold similar quality for as much as $1.35 last year! Every thread All Wool Worsted —a warm, sturdy sweater, idea! for school! Zip style too —easy to slip into, neat-looking. Smart contrasting striped trim. Medium weight.

Sizes: 4, 5-6, 7-8 years. State age-size. Shipping weight, 7 ounces.

38 K 7735 —Red 508

38 K 7736 —Legion Blue 212

38 K 7737 —Gypsy Brown 623

HEIGH-HO! THE 7 DWARFS And Ole Friend
MICKEY MOUSE!

ALL SEVEN . . . Sneezy Grumpy, Happy, Bashful, Sleepy, Doc, Dopey, too!

Slipovers Made for Wear —and FUN!

Your young movie fan will want both styles —Mickey’s such an : old friend and now we have those jolly Seven Dwarfs too! —every last one of them, even darling Dopeyl Sweaters that are "tops" for stout wear — sturdy tubfast cotton knit, medium heavy weight. Fleeced inside for extra warmth. (Design printed on; doll not included.)

Sizes : 2,3-4,5-6,7-8 years.State age-slze. Shippinge wt.. each. 8 oz.

SCHOOL GIRLS’ FAVORITE

ALL WOOL TWIN SETS

FOR SCHOOL SPORTS, DRESS-UP

Smart Medium Weight Set

Grand serviceable twin set for all around wear. Good quality wool worsted. Crew neck cardigan has smart wooden buttons, fancy front. Short sleeve slip-on.

Sizes: 7-8, 9-10,11-12,13-14 years. State age-size. Shipping weight, 1 pound.

38 K 751 8 —Royal Blue 218

38 K 751 9 —Rust 609

38 K 7520 —Bright Red 511......$1....

Table of contents

• Cover
• Title Page
• Copyright Page
• Contents
• Introduction
• Chapter01
• Chapter02
• Chapter03
• Chapter04
• Chapter05
• Chapter06
• Chapter07
• Chapter08