International Marketing
eBook - PDF

International Marketing

Cases form Malaysia

  1. 99 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

International Marketing

Cases form Malaysia

Book details
Table of contents
Citations

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Yes, you can access International Marketing by Sieh Lee Mei Ling in PDF and/or ePUB format, as well as other popular books in Economics & International Economics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
ISEAS Publishing
Year
2018
ISBN
9789814379045
Edition
1
Topic
Economics
Subtopic
International Economics
Index
Economics

Table of contents

  1. Contents
  2. CASE REFERENCE TABLE
  3. Preface
  4. Case 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets
  5. Case 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries
  6. Case 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity
  7. Case 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion
  8. Case 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada
  9. Case 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks
  10. Case 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary
  11. Case 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally
  12. Case 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales
  13. Case 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy