Introduction to Multimodal Analysis
eBook - PDF

Introduction to Multimodal Analysis

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Introduction to Multimodal Analysis

Book details
Table of contents
Citations

About This Book

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

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Yes, you can access Introduction to Multimodal Analysis by Per Ledin,David Machin in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Bloomsbury Academic
Year
2020
ISBN
9781350069169
Edition
2
Topic
Languages & Linguistics
Subtopic
Linguistics
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. Images
  8. Preface to the Second Edition
  9. Introduction
  10. 1 What is multimodal analysis?
  11. 2 Pictures and images
  12. 3 Modality: Experiencing the world through images
  13. 4 The meaning of colour in visual design
  14. 5 The meaning of typography
  15. 6 Textures and materiality
  16. 7 Composition and page layout
  17. 8 Diagrams and flow charts
  18. Bibliography
  19. Image index
  20. Index