Do It! Speaking
eBook - ePub

Do It! Speaking

77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Do It! Speaking

77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

Book details
Table of contents
Citations

About This Book

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access "microchapters" that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?

Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you're trying to build your speaking platform?

In Do It! Speaking, Newman shares advice that helps you:

  • Develop your speaking-driven revenue streams.
  • Quickly commercialize your knowledge in today's economy.
  • Bolster your visibility, credibility, and bank account.
  • Become a better messenger of your company's message and dominate your marketplace.

Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

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Information

Publisher
HarperCollins Leadership
Year
2020
ISBN
9781400214853
Topic
Personal Development
Subtopic
Communication & Public Speaking

Table of contents

  1. Contents
  2. Prologue
  3. Introduction
  4. 1. Stop the Craziness!
  5. 2. Your Strategy in Four Questions
  6. 3. What Is Your Topic Niche?
  7. 4. What Is Your Target Market?
  8. 5. What Is Your Identity?
  9. 6. If You Want to Drive the BMW, You Need to Master the GNW (+U)
  10. 7. The Biggest Marketing Mistake Speakers Make
  11. 8. It Always, Always Starts with Who
  12. 9. Write Your Letter to Aunt Sally
  13. 10. Find Your “Hungry” Market
  14. 11. Build Your Marketing Language Bank
  15. 12. The Magical Power of Deciding
  16. 13. What’s Your Mission for Today?
  17. 14. Performer, Teacher, or Catalyst?
  18. 15. Your Competitive Scan
  19. 16. Google Is Your Friend!
  20. 17. Deepen Your Search
  21. 18. Five Keys to Developing Your Unique Message
  22. 19. Seven Reasons to Own a Niche
  23. 20. Be Careful How You Label Your Services
  24. 21. You Attract What You Define
  25. 22. How Much Money Do You Want to Make?
  26. 23. You Are Here: The Turning Point
  27. 24. You Win the Race by Inches, Not Miles
  28. 25. Elevate Your Fees to Pro Status
  29. 26. Laser-Focus Your Expertise
  30. 27. Stop Small Potatoes Thinking/Doing
  31. 28. Professionalize Your Selling
  32. 29. Interviews as a Prospecting Strategy
  33. 30. The Only Three Problems You Can Solve
  34. 31. You Solve People Problems
  35. 32. You Solve Process Problems
  36. 33. You Solve Profit Problems
  37. 34. Why Hire You?
  38. 35. If You Write the Test, You Get an “A”
  39. 36. Speaker Website Rule #1
  40. 37. Speaker Website Rule #2
  41. 38. Speaker Website Rule #3
  42. 39. Speaker Website Rule #4
  43. 40. Speaker Website Rule #5
  44. 41. Speaker Website Rule #6
  45. 42. Speaker Website Rule #7
  46. 43. Speaker Website Rule #8
  47. 44. Don’t Be an Idiot About Your Fees
  48. 45. Avoid Taxi-Meter Pricing
  49. 46. Don’t Charge Like an Amateur
  50. 47. Don’t Start Too Low or Go Too Slow
  51. 48. Avoid the “Wrong Work” Pricing Trap
  52. 49. Seventeen Great Answers to “How Much Do You Charge?”
  53. 50. Salt and Pepper Your Fee
  54. 51. The First Number Should Never Be Your Fee
  55. 52. Context of Value and Contrast of Scale
  56. 53. What Does 1 Percent Look Like?
  57. 54. “Can You Put a Number on It?”
  58. 55. “Your Fee Is Too High” Is Always a Lie
  59. 56. Use Bridging Language to Seal the Deal
  60. 57. What Your Sales Pipeline Isn’t
  61. 58. Killer Sales Questions for Speakers
  62. 59. Be Willing to Walk Away. Really.
  63. 60. Five Strategies for Corporate Executives to Get More from Every Speaking Gig
  64. 61. Seven Building Blocks of Executive Speaking Success
  65. 62. How the TED Talks Craze Has Changed Business Conferences
  66. 63. Short-Talk Venue Summaries
  67. 64. Your Three Main Goals in a Short Talk
  68. 65. Avoiding Death by PowerPoint
  69. 66. Eight Keys to Giving a Great Speech
  70. 67. How to Put the Wow in the Start of Your Speech
  71. 68. Measuring the Effectiveness of Your Speaking Program
  72. 69. The Shame of Success
  73. 70. Stop the Marketing Monkey Work
  74. 71. The Speaker Profit Formula
  75. 72. The New Rules for Experts Who Speak
  76. 73. The Golden Triangle
  77. 74. How to Crush It This Year and Every Year
  78. 75. The Four Levels of Marketing
  79. 76. Seven Things Smart Speakers Do Daily
  80. 77. Ten Questions to Spark Your Success
  81. Continue the Journey
  82. Acknowledgments
  83. About the Author
  84. Index