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- 232 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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About This Book
When you see yourself as an artist, all your work can be a work of art. Visionary business authors Stan Davis and David McIntosh show that applying an artistic sensibility to business improves performance—for both you and your company. They provide practical advice for applying creative processes from the arts to the business world. Using the strategies detailed here, you'll learn to add the depth, texture, and nuance to your business that will differentiate it from the competition and help you connect with your customers the way great performers connect with audiences. The Art of Business maps out the fundamentals of developing an aesthetic strategy to make your business, your career, and your life more meaningful and more successful.
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INDEX
AARP, 154
adapt and evolve management model, 180
adoption of new technologies, 9, 13–15
advertising
and poetry, 84
and storytelling, 79–80
aesthetic
in art, 24
in business activities, 121
corporate, 25–26
in life, 24–26
and strategy, 23, 29–31
agreement, rule of, 179
airlines, 133, 153
Amazon.com, 162
American Express, 63
Apple Computer, 30–31, 47, 158–59
architecture
and adoption of new technology, 167
and customers, 165, 166–72
and design vs. function, 167–70
and energy flow, 166–72
romantic notion of, 171–72
split personality of, 166–67
and underemployment of architects, 170–71
Architecture magazine, 171
Ariel Group, 115
art
and management consulting, 64–65
and science, 191–93
work as, 18
“Art and Color Section” of General Motors, 146
artistic acts in business, 76–97
artistic experience curve, 69–70, 72
artistic flow
as a complement to economic flow, 15
as a concept increasingly important to business, 16–17
and economic flow, 6–8, 16–17, 50–53
and economic processes, 138–39
and the four cardinal elements of business strategy, 17–20
and improv, 177–80
inputs of, 7, 36–42. See also artistic inputs
outputs of, 8, 46–50. See also artistic outputs
processes of, 7–8, 42–46. See also artistic processes
steps to harnessing, 183–91
value chain of, 43
artistic inputs, 7, 36–42
difference between economic inputs and, 57–58
emotion as example of, 7, 39–40, 58, 62–65, 184
experience as example of, 7, 41, 58, 69–73, 185–86
finding, at work, 73–75
imagination as example of, 7, 38–39, 59–61, 183–...
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Overture
- Act One: See with Both Eyes
- Act Two: See Yourself as an Artist
- Act Three: See Your Work as a Work of Art
- Act Four: See Your Customers as an Audience
- Exit Music
- Notes
- Acknowledgments
- Index
- About the Authors