Consumer Behaviour and Analytics
eBook - PDF
Available until 20 Sep |Learn more

Consumer Behaviour and Analytics

Data Driven Decision Making

  1. 204 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
Available until 20 Sep |Learn more

Consumer Behaviour and Analytics

Data Driven Decision Making

Book details
Table of contents
Citations

About This Book

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making.

Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Consumer Behaviour and Analytics by Andrew Smith in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2019
ISBN
9780429953361
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. List of Figures
  7. List of Tables
  8. Preface
  9. Acknowledgements
  10. Chapter 1 An introduction to consumer analytics
  11. Chapter 2 Purchase insight and the anatomy of transactions
  12. Chapter 3 Web and social media activity
  13. Chapter 4 Extant research and exogenous cognition
  14. Chapter 5 Elemental features of consumer choice: Needs, economics, deliberation and impulse
  15. Chapter 6 Perceptual and communicative features of consumer choice
  16. Chapter 7 Individual and social features of consumption
  17. Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
  18. Index