30 Days to a More Powerful Business Vocabulary

The 500 Words You Need to Transform Your Career and Your Life

Dan Strutzel

• Publisher: G&D Media
• Year: 2020
• ISBN:
  9781722524289
• Topic: Business
• Subtopic: Meetings & Presentations
• Index: Business

"…A LEARNING EXPERIENCE THAT CAN CHANGE YOUR LIFE FOREVER." -BRIAN TRACY The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, Dan presents over 500 words and short expressions from a variety of different business categories. Each section introduces approximately 25 words. Each of the words are initially presented in a story or conversation, so you can experience the correct context in which the words are used. Dan then discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. And of course, Dan has you make all of the words a part of your permanent vocabulary by using his "30-day learning program" based on well-known super-learning principles. There are four sections on banking and finance, four on marketing, and four on negotiation. Other sections focus on sales, entrepreneurship, human resources, e-business, leadership, and an all-new section on remote learning!
The book's intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it—and both are changing very fast. With 30 Days to a More Powerful Business Vocabulary, you'll keep pace with those changes and watch your career benefit as a result!

Negotiation

PART ONE

(DAY 5, DAY 23)

It has been said that in business you don’t get what you deserve, you get what you negotiate. If that’s the case, the next four chapters are very important. They present the strategies, the tactics, and most importantly the language of negotiation in all its startling, creative insight and irreverence.

1. Unit cost

2. Agreeance

3. Disconnect

4. Feasible

5. Bedrock price

6. Full Metal Jacket

7. High-balling

8. Mister Toad

9. Baked in

10. Bespoke

11. Low-ball

12. Anticipointed

13. Chisel

14. Kink

15. Back-of-the-envelope

16. Bottom line it

17. Optics

18. Oxygen move

19. Mission critical

20. Move the goalposts

21. For my lungs

22. The juice isn’t worth the squeeze

23. Break bread

24. De-horse

25. Triangulate

26. Shot-caller

27. Green pea

28. Tony Bagadonuts

29. Time pig

30. Path forward

31. Pig in a python

32. Laundering the lemon

33. Putting socks on an octopus

Here’s a dialogue between two experienced negotiators trying to work out a deal. It’s somewhat intense—but no profanity, because good negotiators never get angry, they just get even. Or more than even if they possibly can.

We can supply you with 40,000 components per month for two years at a unit cost of $4.35. Are we in agreeance?

Hmmm. There seems to be some disconnect. We want nearly a million components. For that quantity, the cost you’re talking about doesn’t seem feasible. Is that your bedrock price, or is that Full Metal Jacket? It sounds like you’re high-balling me. I’m not Mister Toad.

We’ve baked in the size of your order and we’ve actually reduced the unit price from what we normally ask. We feel we’re providing a truly bespoke opportunity. What unit price were you thinking of?

Something around $3.50 per unit.

Well, if $4.35 per unit is high-ball, $3.40 per unit is definitely low-ball. At that price we would be losing money on every unit.

I’m really anticipointed. I’m not trying to chisel you but this is a very unexpected kink. I was looking forward to wrapping this up back-of-the-envelope. We have a quote from one of your competitors at $3.53 per unit.

We can’t match that. But If I were you, I would ask myself if they’re sacrificing the quality of the component for price. Do you want best in breed, or do you just want to bottom line it?

The main thing I want, frankly, is for you to understand the optics of this deal. What’s your oxygen move?

Well, if you were to increase your order to 50,000 components per months, then we could mission critical the unit cost to $4.15.

For 50,000 units per month we wouldn’t expect to pay more than $3.85 per unit. Can you move the goalposts? Because this is for my lungs.

I don’t think we can go that far. If it’s under $4 per unit the juice isn’t worth the squeeze.

All right, let’s break bread at an even $4 per unit. I’m de-horsed.

Well, it sounds good. But I’ll have to triangulate with someone in accounting.

Wait a minute. I thought you were the shot-caller but you’re acting like a green pea. Now you want to bring in Tony Bagadonuts from accounting? That sounds like a real time pig.

I hope not. But I’m afraid it is the path forward.

The path forward? It looks like a pig in a python to me. It looks like laundering the lemon. We had a slam dunk and now you’re putting socks on an octopus.

UNIT COST

Definition: What it costs a company to produce, warehouse, and market one unit of a particular product. If it takes $100,000 to produce and sell 1,000,000 transistors, the unit price is $10.

Sentence Example: There are almost no instances of the unit price going up when a production run increases rather than decreases.

AGREEANCE

Definition: To be in agreeance is to be in a state of agreement. There’s dispute about whether this word is legitimate but dictionaries do use it as a synonym for agreement.

Sentence Example: General Dynamics and its former CEO found themselves in agreeance concerning the scope of his severance package.

DISCONNECT

Definition: A disconnect is a break in the connection or communication between two or more entities. It can also refer to a problem or inconsistency. As a verb, to disconnect is to sever or end a connection.

Sentence Example: Management was eager to resolve the disconnect between Marketing and Advertising so it could move ahead with its new sales policy.

FEASIBLE

Definition: A task is feasible when it can be done without expending more effort or energy than it’s worth.

Sentence Example: The study concluded that the company’s move to Georgia was feasible, but added that it should be undertaken in stages.

BEDROCK PRICE

Definition: Bedrock price is the lowest possible price a company can charge for a product or services.

Sentence Example: Management asked the vendor to lower its unit cost by doubling production but the vendor said this was its bedrock price no matter how large the production run.

FULL METAL JACKET

Definition: The list price for a product or service, with no discount.

Sentence Example: I only charged him ten dollars, but Full Metal Jacket was fifteen.

HIGH-BALLING

Definition: High-balling is quoting the highest possible price you believe a consumer would pay for a product. At times, it’s deliberately quoting a price higher than any consumer would pay in order to leave yourself room to come down.

Sentence Example: Many salesmen use low-balling as a method of luring customers, but Joe felt high-balling was more effective since it allows the customer to feel they’ve won something when you finally come down.

MISTER TOAD

Definition: A buyer who falls irrationally in love with a product or service, regardless of price.

Sentence Example: When the customer saw the diamond pinky ring, he went full Mister Toad and paid ten thousand dollars.

BAKED IN

Definition: Something that’s included in a contract or business deal, the way raisins might be baked into a Christmas pudding.

Sentence Example: Legal argued that the more the company baked into the contract, the less likely it would encounter disagreements down the road.

BESPOKE

Definition: Something is bespoke when it’s made to order to meet the needs or demands of a particular person or company.

Sentence Example: Jack wore his bespoke suit to the national business conference and handed out his tailor’s business card to everyone who complimented him on it.

LOW-BALL

Definition: To “low-ball” is to deliberately give a lower price for something than you intend to charge. The principle is to lure the customer in, then claim unforeseen circumstances compelled you to change the estimate.

Sentence Example: Harris liked to low-ball, and would often engage in debates with his high-balling peers as to which technique was more effective.

ANTICIPOINTED

Definition: Anticipointed describes the state of getting very excited while anticipating something only to be disappoint...

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• Foreword
• Introduction
• How to Use The 30-Day Program
• Tips for a More Powerful Business Vocabulary
• Banking and Finance
• Negotiation
• Marketing
• Sales
• Entrepreneurship
• E-Business
• Human Resources
• Leadership
• Remote Working
• Appendix
• Word and Phrase Index