The Apprentice Billionaire's Guide to Leads

Create a Stream of New Prospects that Become Loyal Customers

Brad Sugars

• Publisher: Lifestyle Entrepreneurs Press
• Year: 2020
• ISBN:
  9781948787413
• Topic: Business
• Subtopic: Advertising
• Index: Business

The Apprentice Billionaire Guide to Leads by Wall Street Journal Best-Selling Author Brad Sugars Create a stream of new prospects that become loyal customers!

Leads are critical to a business’ success. Establishing an effective pipeline that constantly and consistently feeds your business qualified leads is the only way to keep customer flow maximized. With all the other priorities you face, creating a robust lead flow can seem overwhelming. It’s easier than you think when you put processes and systems in place that will give you a steady stream of quality leads.

Brad Sugars, the world’s most successful business coach, self-made multimillionaire and entrepreneurial expert shows you how to build a pipeline that offers better lead flow and has higher sales potential.

This Guide to Getting Massive Leads will teach you how to: Create effective marketing campaigns;Develop mutually beneficial strategic alliances that will fuel your lead flow;Craft promotional offers and guarantees to differentiate you from the competition;Analyze the cost of every marketing plan to ensure they are profitable.

Part 1

PRINT ADVERTISING

The first part of this process was focusing on the advertising that seemed to be working for Charlie. He was spending money on print advertising, so it was time to see if those ads were as effective as he thought they were.

I realized that a lot of this would be unfamiliar territory for him, so, rather than force him to jump off a cliff, it would be easier to start with something familiar. When working with a new client, my strategy is always to go back to the basics.

What Is a Successful Print Advertisement?

Print advertising has been around since Gutenberg invented the printing press. Before that, people had been writing ads for thousands of years by hand. There’s a reason why people use print advertisements, and that’s because they work.

Any campaign that funds itself is a successful one. However, before investing any money into advertising, it’s important to know how to measure your success. Most customers will come back more than once, so, even though an advertisement seems like it’s only breaking even in the short-term, it is quite profitable in the long-term.

THE SEVEN STEPS TO PRINT ADVERTISING SUCCESS

Step 1: Who Is Your Target Market?

Before you begin designing your Print ad, you need to have a clear idea of who it is you are trying to reach.

You need to know exactly who your target market is. If you don’t, it’s almost impossible to attract them.

You’d have to take the let’s-see approach. Unfortunately, the let’s-see method of advertising fails every time. One thing is certain: You won’t see anything in the way of new customers.

You need to know exactly who you’re dealing with, what they’re interested in, and what’s going to make them buy your product. If you don’t know these basic facts, you’re really just taking your chances.

So, let’s get specific and determine what the demographics of the people you want to reach are. Who are the people most likely to be interested in your product or service? Here are some guidelines to get you started.

Age: How old are they? Don’t just say all ages or a variety. We want to create a picture in the mind of your average customer. Think of an age that symbolizes most of your customers.

Sex: Are they male or female? Half and half is too broad. Practically every business is split one way or the other. Give it some real thought. Which gender spends more with you and visits more often?

Income: How much do they make? Do they earn a great living, meaning quality is the big issue, or are they scraping for every dollar, always looking for a deal? It’s essential that you find this out.

Where do they live? Do they live in a city, or in a more rural environment? Are they local, or do they come from miles around to deal with you? This will dictate how you communicate with them.

Marriage/Parental Status: Are the people you are targeting likely to be single, dating or married? Do they have children? Both of these factors will dictate where you run your ads and how you appeal to prospective clients.

Step 2: Where Should You Run Your Print Advertisement?

Now that you’ve identified the who, you need to find a publication that reaches them. There may be a number of seemingly suitable publications. To find out which works best for you, try them all and then test and measure the results. You’ll find out all you need to know about testing and measuring in Part 10.

Newspapers are among the most common Print advertising mediums for the small- to medium-sized business, although some trade publications may also have a section for Print Ads. Newspaper advertising can be relatively expensive, particularly in metropolitan markets. Basically, there are two types of newspapers for you to choose from, although there may be only one in some regional centers.

Daily Newspapers:

The first of these are daily newspapers. These are papers that are printed six or seven days a week but be aware that circulation can vary greatly from day to day. For example, a paper’s circulation (number of papers sold each day) may be 45,000 on a Saturday and only 23,500 on a Monday.

Weekly Newspapers:

The second type is the weekly newspapers. These are printed only once a week and are quite often delivered free of charge to homes. Because weekly newspapers are delivered to specific areas, they can be a great advertising tool for tradesmen, accountants, hairdressers, and other similar types of businesses.

Daily newspapers tend to have a larger circulation because their articles are more up-to-date. They will also tend to attract a readership within a wealthier demographic than weekly papers would.

If you’re selling more expensive items, luxury services, or have a sale that only lasts a few days, then daily newspapers are definitely more effective than weekly publications.

If on the other hand, you’re selling less expensive items or clearing out old stock, weekly papers can bring a good response.

It’s also worth keeping in mind that many people actually refer to their weekly paper when looking for certain services rather than consulting Google. This is because it’s easier to find tradesmen or service people in a specific suburb from the local paper than it is by wading through all the entries listed in Google to find someone local.

Magazines

Because most magazines are national publications, they will generally be very expensive. The major benefit of Print advertising in magazines is that they target people with specific interests.

Magazines are great if you sell your product nationally, have a high price, or a target-specific product or service.

For example, a company that manufactures bull bars could advertise in the Print section of a 4WD magazine, or a hose manufacturer could advertise in the Print section of a gardening magazine. Magazine advertising can also be very effective for companies that sell by mail order.

Trade Journals

Trade journals are one of the least expensive forms of Print advertising. Companies advertising in them have the advantage of being able to reach a very specific target market. While this is a benefit, it can also be a limitation, as they generally won’t have a very high readership. To use trade journals effectively, you need to have a great offer.

In addition to the large number of publications you have to choose from, you’ll also have a number of classifications to decide between. As an example, a typical daily newspaper has the following Print sections:

Accessories for Motor Vehicles	Accommodation
Amusements	Anniversaries
Announcements	Antiques
Auctions	Birthdays
Births	Business for Sale
Business Opportunities	Caravans and Trailers
Church Notices	Christmas Greetings
Commercial and Industrial Properties	Computers
Commission Only Vacancies	Deaths
Domestic Work Wanted	Employment Services
Engagements	Funeral Directors
Father’s Day Greetings	Finance
For Hire	Farm Goods and Services
Florists	Funerals
For Rent	For Sale
Garage Sale	Garden Supplies
Getting Married	Rental Cars
Horses and Gear	Home Improvement
Holiday Resorts	Home and Office Supplies
In Memoriam	Lost and Found
Licens...

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Contents
• Introduction
• How to Use This Book
• Charlie Chases Leads
• Part 1: Print Advertising
• Part 2: Radio and Podcast Campaign
• Part 3: Google AdWords
• Part 4: Host-Beneficiary Relationships
• Part 5: Strategic Alliances
• Part 6: Referral Strategies
• Part 7: Unique Selling Proposition and Guarantee
• Part 8: Writing Killer Headlines
• Part 9: Creating Powerful Offers
• Part 10: Break-Even Analysis
• Conclusion
• Getting into Action
• About the Author
• Recommended Reading List
• The 18 Most Asked Questions about Working with an Action International Business Coach
• Here’s what others say about what happened after working with an Action business coach
• Action Contact Details