Sport and Mediatization
eBook - ePub

Sport and Mediatization

  1. 142 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Sport and Mediatization

Book details
Table of contents
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About This Book

Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of 'mediatization' and examines how media - historically and currently – are significant drivers for social and cultural change in sport.

Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only 'driven' by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization.

Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.

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Yes, you can access Sport and Mediatization by Kirsten Frandsen in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2019
ISBN
9781000732818
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. 1 Introduction
  8. 2 Mediatization as an analytical perspective
  9. 3 Tour de France: the mediatization of a mega-event
  10. 4 The centrality of television
  11. 5 Sports organizations in the digital age
  12. 6 Mobile and social media in recreational sports
  13. 7 E-sport: media becoming sport?
  14. Index