It annoys me to see how much trouble is taken to cultivate pineapples, bananas and other exotic plants in this rough climate, when so little care is given to the human race. Whatever people say, a human being is more valuable than all the pineapples in the world. He is the plant we must breed, he deserves all our trouble and care, for he is the ornament and the glory of the Fatherland.
Bauman also cites R. W. Darre, who was to become the Nazi Minister of Agriculture:
He who leaves the plants in a garden to themselves will soon find to his surprise that the garden is overgrown by weeds and that even the basic character of the plants has changed. If therefore the garden is to remain the breeding ground for the plants, if, in other words, it is to lift itself above the harsh rule of natural forces, then the forming will of a gardener is necessary, a gardener who, by providing suitable conditions for growing, or by keeping harmful influences away, or by both together, carefully tends what needs tending, and ruthlessly eliminates the weeds which would deprive the. better plants of nutrition, air, light and sun ⌠. Thus we are facing the realization that questions of breeding are not trivial for political thought, but that they have to be at the centre of all considerations⌠We must even assert that a people can only reach spiritual and moral equilibrium if a well conceived breeding plan stands at the very centre of its culture.
(cited in Bauman 1991: 27)
Drawing on Levi-Strauss, Bauman (1997) outlines two complementary strategies that have been used by the solid modern state when dealing with people who do not fit the stateâs societal design. First, the anthropophagic approach or the strategy of assimilation or conformity. This approach involves attempting to remove what is different about the Other and encouraging the Other to adopt ways of thinking and acting that are like those of the locals; asking the stranger to reject their own cultural traditions, language and loyalties. On the face of it, the liberal message of assimilation sounds like a call to end stigma because it appears to challenge the ascriptive nature of inferiority. However, the task of âhomogenizingâ reinforces the position of the Other as a defective object and reaffirms the authority of the nation state as the body responsible for fulfilling the designing/ordering/gardening ambitions of modernity.
The second strategy Bauman identifies is described as anthropoemic or a strategy of exclusion: this is the imposition of prohibitions such as confining the strangers within ghettos or expelling the strangers beyond the nation stateâs territory. In the case of Nazi Germany, when neither of these measures was seen as feasible or acceptable, the anthropoemic strategy became one of physically destroying the Other.
For Bauman the moral agency of the perpetrator was bypassed by the adiaphoric processes of rationalisation. Rationalisation appeared to generate a âsubstitute conscienceâ within the perpetrator. The rational social processes underpinning the perpetratorsâ decision-making impacted directly upon the central nervous system of the individual and acted as a determining or conditioning force external to the individual, suspending the individualâs moral agency to the degree that the moral content of an action is placed outside of the consciousness of the human agent. Rationalisation entered the mind of the individual in a similar fashion to an uninvited guest, making decisions that bring about a set of behaviours without the moral agency of the individual being affected by the experience: âthe process of rationalization facilitates behaviour that is inhuman and cruel in its consequences, if not in its intentions. The more rational is the organization of action, the easier it is to cause suffering â and remain at peace with oneselfâ (Bauman 1989: 155).
For Bauman, all forms of solid modernity, not just the Nazi state, are rooted in an obsession and compulsion for order-making. The solid modern state rested on a âtripodâ of three sovereignties, military, cultural and economic, that are now broken by the âanonymous forcesâ of globalisation: âoperating in the vast â foggy and slushy, impassable and untamable â âno manâs landâ, stretching beyond the reach of the design-and-action capacity of anybodyâs in particularâ (Bauman 1998: 60). The carefully plotted garden of the solid modern society has been transformed from order into chaos, with regularity transformed into randomness. The passage from a âsolidâ to a âliquidâ period of modernity then describes a situation in which social structures that previously shaped and limited individual choices, via institutions that imposed rational routines and patterns of acceptable behaviour, are no longer able or expected to keep their shape. Liquid moderns can no longer have a predictable or carefully planned life project. Liquid modern lives are divided into a series of short- term projects and experiences. The structures that previously limited individual choices, and the institutions that successfully maintained the routines, patterns of acceptable behaviour are no longer effective. The liquid modern life is consuming life. In Consuming Life (2007a), Bauman argues that in a society of consumers people must ârecast themselves as commoditiesâ (6), that âmen and women must meet the conditions of eligibility defined by market standards ⌠making themselves âfit for being consumedâ â and market-worthyâ (62), that âconsumers are driven by the need to âcommoditizeâ themselves â remake themselves into attractive commoditiesâ (111). People engage in consumerism to lift themselves
out of that grey and flat invisibility and insubstantiality. Making themselves stand out from the mass of indistinguishable objects. The consumer must engage in: âperpetually resuscitating, resurrecting and replenishing the capacities expected and required of a sellable commodity ⌠. In a society of consumers, turning into a desirable and desired commodity is the stuff of which dreams, and fairy tales are made.
(Bauman 2007a: 12â13)
Consumerism also has a significant impact on relationships within liquid modernity, as partners, especially life partners, do not fit neatly into the society of consumers: âjust as on the commodity markets, partners are entitled to treat each other as they treat the objects if consumption ⌠partners are cast in the status of consumer objectsâ (Bauman 2007a: 21). Solid modernity was a stratified society, and the excluded underclass in solid modernity was identified by Bauman (1998) as vagabonds, forced to live in a world constructed around the interests of the affluent. All liquid modern people may be cast in the role of consumer but not all people have the skills or the resources to effectively participate in the market place as a consumer. The vagabond is the conceptual forerunner of the liquid flawed consumer. Vagabonds are regarded as âuselessâ, their lives are precarious in a world of consumers where they are not in a financial position of consume. Their behaviours are subjected to processes of criminalisation and their lives are often prisonised. This process of the criminalisation of the lives of poorer people has further developed within the context of greater liquefaction.
In essence, the âliquidâ phase of modernity society has come to be regarded as a fluid ânetworkâ rather than a hard âstructureâ, characterised by the eroding of social bonds and transnational mobility:
In my opinion, community has been replaced by networks. Every day you contact many more persons that you do not actually see than persons who you do see. You contact them by email, Twitter or via âlikesâ on their âprofileâ, but you do not feel them physically. You belong to the community, whereas networks belong to you: community considers you as its property, whereas your network hardly notices your existence. On social networks, for example, you are completely free to kick any network-related individual out at any time, by stopping to use the network or by pressing the âun-friendâ button.
(Bauman and Tablet 2017: 143)
The global processes of liquefaction bring about a severance of power from politics. As we have already stated, for Bauman the state in solid modernity was an agency that sought to manage space and the people within that space by erecting institutional barriers around the nation, preventing unauthorised human movement and seeking to...