Voice and Tone Strategy
eBook - PDF

Voice and Tone Strategy

Connecting with People through Content

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Voice and Tone Strategy

Connecting with People through Content

Book details
Table of contents
Citations

About This Book

Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and how we talk to each other taps into it. Our character, brought to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level.

In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences.

This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

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Yes, you can access Voice and Tone Strategy by John Caldwell in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
XML Press
Year
2020
ISBN
9781937434694
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Front Cover
  2. Voice and Tone Strategy
  3. Copyright Notices
  4. Table of Contents
  5. Preface
  6. Chapter 1. What is Voice and Tone?
  7. Chapter 2. A Simple Framework for Voice and Tone
  8. Chapter 3. Building Block 1: Needs and Desires (but mostly desires)
  9. Chapter 4. Building Block 2: Defining an Archetype and Attributes
  10. Chapter 5. Building Block 3: Crafting Principles to Guide Your Voice
  11. Chapter 6. Flex Voice and Tone
  12. Chapter 7. Building Block 4: The Power of Examples
  13. Chapter 8. Style and Structure
  14. Chapter 9. The Roll Out
  15. Chapter 10. Epilogue
  16. References
  17. Glossary
  18. Index
  19. Colophon
  20. Back Cover