Celebrity Fans and Their Consumer Behaviour
eBook - ePub

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

  1. 216 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

Book details
Table of contents
Citations

About This Book

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study.

This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer's fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time.

While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

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Yes, you can access Celebrity Fans and Their Consumer Behaviour by Markus Wohlfeil in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2018
ISBN
9781351173469
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Table of Contents
  7. List Of Figures
  8. Acknowledgement
  9. 1 In Our Nature: the phenomenon of celebrity fandom
  10. 2 The Dangerous Lives of Fans: stereotypes and stigmas
  11. 3 The Book of Stars: consuming human brands
  12. 4 Confessions of a Jena Malone Fan
  13. 5 Catching Fire: the polysemic allure of celebrities
  14. 6 Lovesong: living everyday celebrity fandom
  15. 7 Sucker Punch(ed) or Saved? Celebrity fan takeaways
  16. References