The Small Business Guide to Online Marketing
eBook - ePub

The Small Business Guide to Online Marketing

A step-by-step guide to growing your business online

  1. 141 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Small Business Guide to Online Marketing

A step-by-step guide to growing your business online

Book details
Table of contents
Citations

About This Book

If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website. Once your business has a website, you can't stop there. You need to invest time and energy in establishing your online presence so that your website and range of online marketing tactics work effectively. This is where 'The Small Business Guide to Online Marketing' comes in.This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach with time. Lola Bailey begins by laying down the essential basics that you need in place before steadily building up to more advanced techniques. Jargon is carefully avoided and step-by-step worked examples illustrate the processes to follow.You will learn: - What internet marking is and how it drives sales- The importance of superior content- How to utilise online performance metrics- What SEO is and how to use it- The benefits of social media- How to use affiliate marketing- What to consider when optimising for mobileIf you have up until now shied away from giving your business an online presence because of uncertainty about how to us internet marketing or its use for you, or if you have started to market online but would like to enhance your approach, 'The Small Business Guide to Online Marketing' is for you.

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Yes, you can access The Small Business Guide to Online Marketing by Lola Bailey in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Harriman House
Year
2012
ISBN
9781908003300
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Publishing details
  3. About the Author
  4. Acknowledgments
  5. A Call to Action
  6. Chapter 1: Introduction to Internet Marketing
  7. Chapter 2: The Importance of Superior Content
  8. Chapter 3: Understanding Online Performance Metrics
  9. Chapter 4: How to Get Found Online Through Search Engine Optimisation (SEO)
  10. Chapter 5: Paid Search – Introducing Pay Per Click (PPC), Step By Step
  11. Chapter 6: Permission Based Internet Marketing
  12. Chapter 7: Social Media
  13. Chapter 8: Building For Long-term Success – Affiliate Marketing
  14. Chapter 9: Planning for the Future – Optimising for Mobile
  15. Conclusion
  16. Internet Marketing Jargon Buster
  17. Great business reads from Enterprise Nation