Market Entropy
eBook - ePub

Market Entropy

How to Manage Chaos and Uncertainty for Improving Organizational Performance

  1. 184 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Market Entropy

How to Manage Chaos and Uncertainty for Improving Organizational Performance

Book details
Table of contents
Citations

About This Book

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.

It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets.

The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Market Entropy by Rajagopal Rajagopal in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Expert Press
Year
2020
ISBN
9781951527891
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Dedication
  6. Abstract
  7. Contents
  8. Preface
  9. Acknowledgements
  10. Chapter 1
  11. Chapter 2
  12. Chapter 3
  13. Chapter 4
  14. Chapter 5
  15. About the Author
  16. Index
  17. Backcover