Sport Startups
eBook - PDF

Sport Startups

New Advances in Entrepreneurship

  1. 180 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Sport Startups

New Advances in Entrepreneurship

Book details
Table of contents
Citations

About This Book

Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory.
Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities.
Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.

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Yes, you can access Sport Startups by Vanessa Ratten in PDF and/or ePUB format, as well as other popular books in Business & Sport & Exercise Science. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2020
ISBN
9781789730814
Topic
Business
Subtopic
Sport & Exercise Science
Index
Business

Table of contents

  1. Half Title Page
  2. Title Page
  3. Copyright Page
  4. Acknowledgments
  5. Contents
  6. List of Tables
  7. Chapter 1: Sport Startups: What are They?
  8. Chapter 2: The Need for Entrepreneurship in Sport Startups
  9. Chapter 3: Creating Entrepreneurial Opportunities Through Sport Ecosystems
  10. Chapter 4: Accelerators as Knowledge Providers
  11. Chapter 5: Sport Innovation Communities and Problem Complexity
  12. Chapter 6: Football Ecosystems and Innovation
  13. Chapter 7: Digital Transformation in Sport and Social Media
  14. Chapter 8: Sport Startups: What Does the Future Hold?
  15. Index