Your Guide to Public Speaking

Build Your Confidence, Find Your Voice, and Inspire Your Audience

Amanda Hennessey

• Publisher: Adams Media
• Year: 2019
• ISBN:
  9781507210253
• Topic: Business
• Subtopic: Meetings & Presentations
• Index: Business

Are you part of the 73% of the population that experiences anxiety from public speaking? Face your fears with this valuable guide that combines real-world case studies and practice activities to help build your confidence. You may not be afraid of heights or spiders but making a speech in front of a large crowd—whether it's a wedding party, an awards ceremony, or even doing a presentation in the office—is sure to get your heart pounding and your palms sweaty. But with Your Guide to Public Speaking in hand, there's no need to fear public speaking a second longer.This practical and indispensable guide teaches you to understand and work with your audience, take control of your own emotions, and create the perfect materials to supplement your speech and help drive your message home. With practice activities, real-world case studies, tips you never thought you needed—and more!—you'll find everything you need to become a speech master in no time at all.From preparing for a video conference, rallying for support for a cause that's important to you, or facing down multiple interviews, you can banish those fears and feel empowered no matter what the situation with Your Guide to Public Speaking.

PART ONE

Public Speaking 101

CHAPTER 1

What Is Public Speaking?

The term public speaking encompasses many types of presentations, events, and audiences. In this chapter we’ll talk about some of those, and then move on to discovering your personal perspective on talking to a group. You’ll discover the benefits of wanting to present rather than “having to,” and how your mindset makes a huge difference. You’ll also learn how to avoid the pitfalls of perfectionism. Yes, I want you to deeply care about your skills, your mission, your slides, and your audience, but I don’t want you to be racked with worry about what the audience may think of you.

Public Speaking, Defined

Public speaking is a broad term that describes many different scenarios that share a common thread: you are sharing ideas with a group. Public speaking includes anything from a TED Talk to a toast at a wedding and everything in between. If the phrase public speaking freaks you out, then substitute the phrases sharing ideas or having a conversation or think of it like talking with people—authentically, from the heart, soul, and brain—for a specific purpose.

The group may be large, as in a graduation ceremony or an awards reception. But often your audience will be smaller. Here are other common public speaking opportunities you might encounter:

• Speaking during a team meeting at work

• Leading (or contributing to) a weekly conference call or webinar, perhaps via a video conferencing application, such as Zoom or Skype

• Presenting a research poster at a conference

• Demonstrating a product on a trade show floor

• Participating in a Q&A after your film premiere

• Sitting on a panel, publicly sharing your expertise in some area

• Asking a question at a public forum or meeting

• Pitching a product or idea in front of a group

• Recording your own podcast or YouTube videos

Regardless of where your audience is (in the room with you or halfway across the world), the subject matter (Habitat for Humanity or nuclear physics), or the forum (your child’s school or a city arena), public speaking is simply people conveying their thoughts to a group.

Why People Speak Publicly

There are many different reasons why people talk to an audience. You may want (or be asked) to educate, inspire, entertain, explain, chastise, defend, or encourage. Being a compelling communicator can open doors for you and others. You can:

• Advance causes you care about

• Make urgently needed changes in systems, government, and society

• Help and encourage others

• Motivate teams that are disheartened

• Inspire and entertain people who desperately need to laugh and find their inner strength rather than cry and give up

You might be speaking because:

• Your boss is pushing you to grow and have greater visibility within your organization. She may see you as a potential leader with fresh new ideas that will give the team a new perspective.

• Your friend has chosen you to give a wedding toast because you know him really well and have weathered the ups and downs of life with him.

• An organization you volunteer for has asked you to speak about your personal experiences to inspire others to donate their money and time.

• Your friend has invited you to be a guest on her podcast because you are funny and an expert on a topic the show is covering.

• Your high school has asked you to speak to seniors about your college experience so they can know what to look forward to and what challenges to prepare for.

Think of an invitation or requirement to speak publicly as a great opportunity to be heard and seen. You have the potential to affect people in a positive way and challenge yourself to build your confidence, knowledge, and influence.

If you’re not sure why you are speaking, chances are you can figure it out if you contemplate it for a few minutes. A specific message needs to be given to a specific group of people. Apparently an email, text, tweet, or video is not going to cut it. A real, live person is the best choice for communicating the ideas, stories, and/or call to action.

The Main Reason: The Audience Needs You

Notice that in the examples I just gave, I put the emphasis on the positive impact you can have on others by speaking. I’m not immediately focusing on how you’ll get lots of praise from your boss, coworkers, professor, or YouTube followers. Yes, it is awesome when your boss tells you that you did an excellent job, your coworkers give you a high five, and your followers comment that you nailed it. Yes, I want you to thrive in your career and endeavors, progress in your development, and make your fortune—of course! I want you to be empowered. It’s great to be encouraged and validated by other people’s feedback. But I have found in all of my years as a coach that gaining the approval of others is not the most helpful or empowering motivator for being a great public speaker.

“The way you overcome shyness is to become so wrapped up in something that you forget to be afraid.”

—Lady Bird Johnson

When you step back and think deeply about why you are speaking to a group about a particular topic, you will be less stressed if you do not make it all about you, your status, your image, and your reputation. If you get fired up about the impact you can make, your passion will be your fuel.

The next time you are told you will need to speak publicly, examine the context and figure out what your audience needs. They may need training, they may need inspiration, or they may need a wake-up call.

You will have more courage and charisma when you are grounded in this way. Rather than trying to get something from your audience, you will be concerned with creating a compelling experience for them. After all, you are there to give a talk or presentation, not to get one. Be generous as you give.

What’s Your Perspective on Public Speaking?

When you think about having to speak publicly, what feelings or emotions arise for you? Fear appears to be the default, the norm. In fact, many articles, studies, and polls report that people are more afraid of public speaking than they are of death!

Feeling Resistant?

Feeling forced or obligated to do something you don’t want to do is not fun or empowering. Resistance and other negative feelings arise and can block your creativity and confidence. If you are freaked out and annoyed that you have to present, change your perspective. You’ve got to do it, so why not make the most of the experience?

What if we could change this general impression of doom and gloom? We can—by shifting our perspective on public speaking from one driven by fear to one motivated by love. It might feel silly at first to talk about love in this context, but it speaks to how personal and special the task of public speaking really is. Focusing on what you love about the topic or situation will go a long way in switching your driving force from fear to love. Being motivated by love feels better, yields better results, and is more powerful in the end. Whether you are presenting a report on the two-toed sloth, asking for $5,000 contributions at a fundraiser, or saying your wedding vows, you can let love guide you or fear control you.

It’s up to you.

Activity: Set Yourself Up for Success

The following exercise will help you frame your upcoming experience in ways that set you up for success rather than stress you out.

1. Think about an upcoming presentation. (If you do not have a specific one coming up, imagine one that could potentially come your way at a future time.) What do you need to do? (Examples: I need to present research in class, I need to contribute to a team meeting at work, I need to write a toast for my cousin’s wedding.)

2. What is the purpose of your mission? What do you want the audience to get out of what you are sharing? (Do you want them to learn something or change their thinking? Do you want them to be inspired, encouraged, and/or entertained? Do you want them to take action?)

3. Do you want to give the speech? Why or why not?

If you said that you don’t really want to speak about this topic, are your reasons based on your own fears or based on the subject of the talk? (For example: I don’t mind speaking; I just think my cousin is making a terrible mistake marrying this dude and I want no part of it!)

Teasing out the goal of your presentation and any fears you have surrounding it will often help you see more clearly any obstacles that could get in the way of your success. Remembering your passion before you begin writing content and facing your fears right off the bat will make the whole process go more smoothly.

Knowing What’s at Stake for Your Audience

One of the ways you can put a public speaking event into perspective is to think about what is at stake for your audience. What do they have to gain or lose based on what you say? Your job as a public speaker is to be very clear on why what you are saying is important. Investing yourself fully in the stakes of your mission will help you gain the attention and respect of your audience. And it will help to remind you that it’s not about you.

Are There Always Stakes?

You may be wondering if there are some instances where there aren’t stakes for the audience, such as in the case of a toast at a wedding. Nope—there is always something at stake. If you are giving a maid-of-honor speech, your primary audience, the couple, either will get to hear from you about your support and love for them or they will not. That is what is at stake.

In his book, The Actor and the Target, film and stage director Declan Donnellan discusses why, for a production to be successful, it is essential that the stakes are higher for the character than they are for the actor playing that character. (In a nutshell, the show will be amazing if the actress playing Juliet keeps her full focus on her relationship with Romeo, rather than worrying what the prestigious agent in the fourth row is thinking about her.) The same can be said for a successful presentation. It is essential that the stakes are higher regarding the goal or message than they are for the presenter.

When the Stakes Are Personal

Sometimes there are a few things at stake. I had a client tell me, “My boss told me that I won’t be promoted unless my next presentation on our new cyber security system goes really well.” This is very important information, and potentially what motivated the person to seek out coaching with me. But it doesn’t change the fact that the audience needs to be your main focus.

Imagine if you were this person. Here are your personal stakes: you could gain a promotion or lose a promotion. You could gain or lose the respect of your boss. You could get a raise or not. These stakes are high. They are also incredibly nerve-racking. This perspective has the potential to turn your entire focus toward you. This will feel terrible and distract from the stakes that are actually helpful and crucial for success.

You will have such a better chance of giving a winning performance if, instead, you focus on what is at stake for your audience. If they take action, what will be gained? If action is not taken, what will be lost? In regard to the cyber security presentation, you could paint a crystal-clear picture of what the potential client stands to lose if they do not invest in a state-of-the-art security system. Then you can share all they will gain by purchasing your company’s service. In so doing, you are helping them to understand what is at stake—for them. If you get bogged down by your personal stakes of worrying about a promotion, you are likely to be insecure, anxious, and self-conscious. And this state will not serve anyone in the room.

Knowing the Stakes Can Help You Ignite Passion

Imagine you work for a social service agency and the area you live in is expecting a rare heat wave. At tomorrow’s town hall meeting it is your job to remind your community of the dangers of leaving kids and pets in the car in such extreme heat. It’s also critical that people check in on elderly relatives and neighbors. What is at stake? The lives of children, the elderly, and animals. If people don’t listen and take action, lives could be lost. If the audience does listen, lives can be protected. If you become invested in the audience’s stakes in this scenario, your passion will be ignited and you will want to be seen and heard by everyone in the room.

Real-World Example:

A Management Consultant...

Table of contents

• Cover
• Dedication
• Introduction
• Part One | Public Speaking 101
• Part Two | The Presenter
• Part Three | The Presentation
• Conclusion
• Additional Resources
• Acknowledgments
• About the Author
• Index
• Copyright