Absolute Essentials of Strategic Management
eBook - ePub

Absolute Essentials of Strategic Management

  1. 108 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Absolute Essentials of Strategic Management

Book details
Table of contents
Citations

About This Book

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

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Yes, you can access Absolute Essentials of Strategic Management by Barry Witcher in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2019
ISBN
9780429774034
Edition
1

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Introduction
  9. 1 Strategic management
  10. 2 Purpose
  11. 3 The external environment
  12. 4 The internal environment
  13. 5 Objectives
  14. 6 Business-level strategy
  15. 7 Corporate-level strategy
  16. 8 Global-level strategy
  17. 9 Strategy implementation
  18. 10 Strategic control
  19. 11 Strategic leadership
  20. Index