Strategic Communication for Startups and Entrepreneurs in China
eBook - ePub

Strategic Communication for Startups and Entrepreneurs in China

  1. 112 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Strategic Communication for Startups and Entrepreneurs in China

Book details
Table of contents
Citations

About This Book

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

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Yes, you can access Strategic Communication for Startups and Entrepreneurs in China by Linjuan Rita Men,Yi Grace Ji,Zifei Fay Chen in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2019
ISBN
9781000028140
Edition
1
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Acknowledgements
  7. 1 Why startup strategic communication?
  8. 2 The state of startups and entrepreneurship in China
  9. 3 Understanding the stakeholders of startups
  10. 4 The functions of public relations in startups
  11. 5 Cultivating stakeholder relationships for startups
  12. 6 Building an effective startup culture
  13. 7 Entrepreneurial leadership communication
  14. 8 Social media communication strategies for startups
  15. 9 Best practices of startup strategic communication
  16. Index