The Neuroscience of Rhetoric in Management
eBook - ePub

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

  1. 96 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

Book details
Table of contents
Citations

About This Book

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one's actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

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Yes, you can access The Neuroscience of Rhetoric in Management by Dirk Remley in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2018
ISBN
9780429775000
Edition
1
Topic
Business
Subtopic
Business Communication
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. List of Figures
  6. Prologue
  7. 1 Introduction: The Role of Communication in Managing People
  8. 2 The Neuroscience of Emotional Intelligence
  9. 3 Leadership Messages
  10. 4 Higher Education Case Study
  11. 5 Splitting Support
  12. 6 Tech Company Case
  13. 7 News Media Case
  14. 8 Advertising Agency Case
  15. 9 Mary Beckerle Case: A Happy Case, Depending on Perspective
  16. Conclusion
  17. References
  18. Index