This title was first published in 2002. 'Memory and Desire' is a lavishly illustrated account of the art world in Britain at the turn of the twentieth century. It calls upon rich resources of contemporary diaries, letters and art criticism, as well as the analysis of works of art to answer questions about how and why new artistic tendencies emerged and tastes changed. Eschewing the familiar narrative of an inevitable progress towards modernism, Kenneth McConkey considers a broad range of art and critical thinking in the period. Discussing the market for old master paintings, which rivalled those for modern art, and the question of how and why certain genres of art were particularly successful at the time, McConkey explores the detail and significance of contemporary taste. He draws upon the work of commercially successful painters such as John Singer Sargent, William Orpen, George Clausen, Alfred East, John Lavery and Philip Wilson Steer, and their critic-supporters to throw light upon current arguments about training, aesthetics, visual memory and the creation of new art. 'Memory and Desire' is a major contribution to our knowledge of this important period in British art.
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The rooms full of paintings by Turner, at the temporary exhibition in the Guildhall Art Gallery, London, in 1899, confirmed Dugald Sutherland MacCollâs suspicions about the transience of great reputations. Turnerâs masterpieces were diminished by âlittle changes of interestâ which turned him into âan eccentricâ whose career ended âin a climax of flimsy form and gaudy extravagant colourâ.1 The modern reappraisal of Turnerâs work, for which MacColl was in part responsible in his rehang of the Turner rooms at the Tate Gallery in 1908, was yet to occur. For the present Turnerâs oeuvre, in so far as it could be known, was incoherent and his legacy, apart from works from a restricted period and crystallized in the Claudian views of Italy (Fig. 1), unattested.
However, it was not just this which was troubling the writer. MacColl (Fig. 2) swoops down on Turner in a series of curves which illuminate a society the values of which are in flux. His prose is convoluted; it needs to be read slowly. He begins,
The ideals that excite humanity, even to the gravest and most universal, are victims of fashion ⊠The virtues and vices must fight for their turn on the stage: Melancholy is the favourite pastime of one age, Honesty the entertainment of another, Patriotism the adored clown of a third. Beauty and Laughter may have to be tended by sects of grim fanatics while a tyrannical virtue or grimace is the fashion of the world, and the secret of the most ordinary affection must be guarded by hypocrisy lest it be forgotten.2
In the year before the dawn of the twentieth century, MacColl was acutely conscious of the action of time. In this extraordinary passage he also refers to the life expectancy of ideas. The mind is ever restive: there are no everlasting truths and the values which we hold at one moment may not so much be discredited as disregarded or mislaid the next. The change in the cut of a cuff may be deeply symptomatic of other shifts of opinion. One might salute a fellow traveller because his head is shaved like that of Baudelaire and he is dressed in black. Not for the first time does a writer about art realize that beauty is a relative rather than an absolute term, and that all the other determinants of social exchange in a sophisticated society perpetually change their value. In this, the historian, as much as the social commentator or art critic, is a reader of signs â someone who makes associations, who relates dress forms and possessions to the social fabric of making art and taking pleasure in that which has been made â not with the object of implying an easy homogeneity of thought and action, or to plot minute changes for their own sake, so much as to reproduce the texture of conflict and cohesion within the discourse of the producers of visual culture.
It goes without saying that while a conventional âdevelopment of styleâ history is of less interest, I am acutely aware of the fact that individual artistsâ work changes and develops in time. But whereas the history of modern art as a history of avant-gardes has tended to see successive movements like a kind of relay race in which the baton is passed from naturalism to Impressionism, to the varieties of post-Impressionism and on to an ever more rapidly mushrooming series of modern-isms, these explorations, although intrinsically preoccupied with sequence, eschew sequential narrative of this kind. They do not, on the whole, advocate new approaches to material which is otherwise secure within the modernist trajectory. âNewâ readings often serve merely to consolidate the canon.8
With these potential freedoms in mind, certain methods and types of evidence are immediately of limited usefulness. While social historians have, for instance, elucidated the composition of a particular region or social group, and although deductions can be made from the socio-economic background of artists, the activity, unlike that of other trades and professions, was so marginal that little insight is obtained from the rigorous analysis of census data.9 Of the professions, that of âartistâ was never tightly regulated, in the sense of tests, examinations and qualifications.10 Important benchmarks existed nevertheless, and these operated through self-help groups and forms of behaviour in relation to the public and to patrons. However, there was sufficient latitude for John Lavery, Associate of the Royal Academy, to observe, when he joined the Artistsâ Rifles at the start of the Great War, that its ranks were filled with âactors, musicians, hairdressers, scene-shiftersâ.11 The category, âartistâ, by 1914, had no fixed definition (Fig. 3). Painting attracted the sons and, increasingly, the daughters of the middle class, as well as those from artisan, working or even, like Lavery, orphan backgrounds. There is little evidence that background impeded progress. Training, perhaps because it valued non-standard skills and manual dexterity above more conventional forms of intellectual competence, marginalized class background. Recalling his student years, Julius M. Price noted that âClass prejudice and the cuff-and-collar brigade were unknownâ, especially in Paris where âhigh spirits and eccentricity in every form are winked at benevolently by the authoritiesâ.12 It is almost the case that those few sons of the aristocracy who became painters were less easily accepted when they returned to society as painters.13 On the whole, becoming a painter was not regarded as being an acceptable profession for a young man of good fortune. In The Tragic Muse, Henry James describes the difficulties encountered by his central character, Nic Dormer, who clashes with his family in his wish to abandon his safe parliamentary career for life as a painter.14 Competence and the ability to judge the art market were more important in this field than breeding and background. Artisanal and mercantile values were at a premium. The robust and commonsensical W. J. Laidlay, a painter with a background in the legal profession, noted the contrasting motives of those who âgo in for artâ because of an âovermastering love and instinctâ, and those who enter the profession to make money. He was scathing about an ill-defined, heterogeneous body of so-called professional painters who, âalthough they call themselves artists ⊠have nothing in common, and in reality differ only from amateurs in that they describe themselves as professional artistsâ.15 The profession was not a profession in that there were no rigorous tests for entry, no standards set for the production of art work, and in the midst of this unregulated activity sat the privileged few, the 70 members of the Royal Academy. Professional bodies were not good at supporting new trends and indeed, in the case of the Academy and the Society of British Artists, actively resisted innovation.
3 A. C. Gow, In War Time, 1915
These blighting negatives give little assistance in forming a picture of the totality of the art world. Although there are photographs and paintings of institutional elites â the selecting juries, for instance â there is no sense of that cross section of society who âgo in for artâ. We have to turn up one day in the fourth week of March at the entrance to the passage between Burlington Arcade and what was then the University of London, in Burlington Street, to get a glimpse of it. Here, according to the Pall Mall Gazette, âflows the never-ending stream of Art, real and alleged. Carts, cabs, vans, pedestrians pass slowly beyond the entrance to the Academy Schools. They stop just long enough at the next great doorway to deliver their freight ⊠and then they pass out into Piccadilly to hurry back to picture land.â16 The keen observer of this human traffic of âvery eminent outsidersâ, âlady amateursâ and âcheerful gentlemen up from the countryâ would see a rich variety of dress codes (Fig. 4). Bearded worthies of the older generation contrasted with clean-shaven, fashionable youths and headstrong young women. The efforts of the majority of these people would be peremptorily dismissed over the next week or two. The regulation of what was allowed to be seen was in the hands of the selectors and hangers. Although there was at least one attempt to introduce more democratic processes, for the most part their productions were consigned to the oblivion of âpicture landâ, a realm which remains for ever unmapped.17 And while we will never know who was really in the queue of would-be exhibitors, we must assume that for all those who were there, there were many others who would not join it in the first place, who had no truck with the Academy because they were members of a different club which demanded exclusivity.18
4 Lewis Baumer, âA Young Man who has studied in Parisâ and âUp-to-Dateâ, 1901 (from Pall Mall Gazette âExtraâ, Pictures of 1901)
Historians have now turned their attention to trade and training organizations such as art schools and exhibiting societies, which underscore values or become identified with recognized tendencies. Important though this is, it does not constitute a fresh approach if it is merely used to confirm the familiar modernist trajectory of succeeding styles.19 New societies like the New English Art Club, identified with the promotion of Impressionism, could be ranged against established ones, particularly the Royal Academy, in supporting a familiar case. The struggle to liberalize the acquisition of works for the national collection through the Chantrey Bequest might be co-opted in the effort to underscore the promotion of certain types of art.20 While acknowledging that moulds have to be broken, the deeper tensions in the body politic of late Victorian and Edwardian painting are more to do with taste, tradition and commercial success than they are with the onward march of modernism. In examining the artist and art loverâs world at the turn of the twentieth century we look at the mentalities of imperialism, social improvement, the ânewâ psychology and the powerful economic drivers which crowd the creative process. The painter was not impervious to any or all of these if he or she needed to find suitable skills, working and exhibiting networks, and a market niche.
What little statistical evidence there is, tells us that the competition for public attention was much greater than it had been.21 There was concern about overproduction and the fact that the market was now more diverse, with older art in competition with the new. Deriving crude data for the changing balance between certain genres within annual exhibitions is useful, but is often not sufficiently coherent to permit meaningful generalization â beyond the familiar observation that conventional history painting was now old-fashioned. It would be bizarre to think that the selectors of the Royal Academy summer exhibitions consciou...
Table of contents
Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
Acknowledgements
1 Victims of Fashion
2 Savant and Populaire â Connoisseurship and Popular Taste in the Art of the Past