This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field.

Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

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Yes, you can access Future Directions of Strategic Communication by Howard Nothhaft, Kelly Page Werder, Dejan Verčič, Ansgar Zerfass in PDF and/or ePUB format, as well as other popular books in Sozialwissenschaften & Medienwissenschaften. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2020

ISBN

9781000468250

Edition

Topic

Sozialwissenschaften

Subtopic

Medienwissenschaften

Cover
Frontispiece
Half Title
Title Page
Copyright Page
Table of Contents
Citation Information
Notes on Contributors
Introduction
Part I The Emergence of a Paradigm
Part II The Conceptual Foundations of Strategic Communication
Part III Expanding the Body of Knowledge
Part IV Future Directions of Strategic Communication
Index