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- 104 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Absolute Essentials of Entrepreneurship
Book details
Table of contents
Citations
About This Book
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs
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Yes, you can access The Absolute Essentials of Entrepreneurship by Nerys Fuller-Love in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Table of contents
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Contents
- 1 Introduction
- 2 Entrepreneurship: theories and context
- 3 The entrepreneur, characteristics and personality
- 4 Opportunity recognition: creativity and innovation
- 5 Enterprise culture
- 6 Female entrepreneurship
- 7 Entrepreneurial strategies
- Index