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Responsibility
Investing against pornification
In his essay âThe Braindead Megaphoneâ, George Saunders argues that media sensationalism during the 1990s helped to debase the quality of public discourse. To illustrate this, he references President Bill Clintonâs affair with White House intern Monica Lewinsky. Saunders mimics the media frenzy concerning Lewinskyâs infamous blue dress, which bore the traces of Clintonâs semen: âmore at five about The Stain! Have you ever caused a Stain? Which color do you think would most effectively hide a Stain? See what our experts predicted you would say!â (2008: 6) The satire here partly takes aim at a culture that allows for sexual images and meanings to proliferate in public. As such, Saunders articulates a fear that Tom Wolfe also shares, particularly in his essay âHooking Upâ. Here Wolfe asserts that âevery magazine stand was a riot of bare fleshâ (2012: 5), instances of âweb-sex addiction were rising in numberâ (5), and âsexual stimuli bombarded the young. ⊠At puberty the dams, if any were left, were burstâ (5â6). This âlurid carnivalâ (5) that Wolfe outlines implies the greater cultural presence of pornography in particular â in fact, he suggests that pornography has become so normalized that the term itself is now redundant (5). Whether or not this is true, the twenty-first-century boom in easily accessible, hardcore pornography has arguably borne out Saundersâs and Wolfeâs concerns. In fact, given president Donald Trumpâs boast that fame and money allow him to grab women âby the pussyâ,1 the scandal of Lewinskyâs dress now feels quaint, a lewd historical curio from a time before standards really began to fall.
Wallace shares Saundersâs and Wolfeâs worries.2 In the essays âBack in New Fireâ and âBig Red Sonâ, and in the stories of Brief Interviews, he laments how a glut of pornography disenchants sex as an arena for emotional connection. Anxieties over pornographyâs saturation of the cultural mainstream are not unique to the 1990s, of course, but I am not interested in whether or not this decade differs from others in this regard.3 Rather, I wish to explore how the idea that this was the case informs Wallaceâs depictions of male sexuality. Wolfeâs image of dried-up dams in fact resonates with the spermatic metaphors that underpin Wallaceâs concern with pornography. Wallace presents men who, when faced with an abundance of pornographic media, waste their sexual resources in casual sex or masturbation. Consequently, he suggests that men need to invest these resources more responsibly, if they want to emotionally connect with others. As Matthew Eagleton-Pierce observes, appeals to individual responsibility have âbecome common in the context of neoliberalismâ (2016: 156), especially as politicians promote logics of âself-governance and self-careâ (160) while they dismantle forms of state support. In Wendy Brownâs more precise definition, responsibilization tasks subjects with âundertaking the correct strategies of self-investment and entrepreneurship for thriving and surviving; it is in this regard a manifestation of human capitalizationâ (2015: 133). Wallace tasks male characters and readers in a similar way. Indicting pornography for inspiring non-reproductive sexual activities, he encourages them to manage their sexuality as a form of human capital, to be wisely invested in the pursuit of greater interpersonal intimacy.
Furthermore, responsibilization in this context constructs what Brown describes as âfinancialized human capitalâ (33) in particular. Past theories of human capital, such as those put forth by Gary S. Becker, focused on how investments in oneâs education or lifestyle can determine future income, whether monetary, psychic or otherwise. However, recent decades, for Brown, have witnessed a shift towards âa new model of economic conductâ (34), whereby the goal âis to self-invest in ways that enhance its [human capitalâs] valueâ (33). Though an interest in securing returns on investments persists, it now jostles with an understanding of human capital where the objective is to increase oneâs value. The ways in which Wallace sexually responsibilizes men accords with this idea of value appreciation. Pornography is indeed such a marker for non-reproductivity in his texts because it devalues male sexuality as a means by which men can emotionally connect with others. Severs has explored at length how Wallace is interested in âeconomic, monetary, mathematical, semantic, aesthetic, and moral meanings of valueâ (2017a: 10). In the essays and stories that I examine in this chapter, Wallace envisages male sexuality in relation to the first two terms in this list. He suggests that if men increase the value of their sexuality as a form of financialized human capital, they will be able to form more meaningful connections with their partners.
These dynamics are indicative of what various commentators have described as financialization. Natascha van der Zwan provides a useful breakdown of this term. If, at its simplest, f inance refers to the management of money, and financial capitalism denotes a system in which financial processes dominate, then financialization designates âthe web of interrelated processes â economic, political, social, technological, cultural etc. â through which finance has extended its influence beyond the marketplace and into other realms of social lifeâ (2014: 101). One such realm, in Wallaceâs texts, is male sexuality. Indeed, in her overview of scholarship that focuses on âthe financialization of the everydayâ (111), Van der Zwan explains how, for political scientists like Rob Aitken, âfinancialization has created a new subjectivity: the âinvesting subjectâ ⊠[an] autonomous individual who insures himself against the risks of the life cycle through financial literacy and self-disciplineâ (113). Wallaceâs suggestions that men need to invest their sexual resources more responsibly accords with this idea. True to Randy Martinâs assertion that âeconomic fundamentals ⊠become flustered under the financial gazeâ (2002: 11), his texts also inculcate this subjectivity at the expense of ideas of male sexuality that, as I outline them, centre on labour and exchange. This inculcation is necessary, Wallace suggests, if men are to counter the emotionally deadening effect that pornography has on sex.
Commentators have coined a variety of terms to describe the greater presence of pornography in contemporary societies. These include pornocopia (OâToole 1998), pornified (Paul 2006), pornification (Nikunen, Paasonen and Saarenmaa 2007), and porning (Sarracino and Scott 2010). As Gerry Carlin and Mark Jones note, âAuthors and publishers compete to effectively signify the pervasiveness of pornography by forming neologisms combin[in]g porn with various suffixesâ (2010: 188). My preference in this chapter is to use Nikunen et al.âs term, which they employ in order to capture how âtexts citing pornographic styles, gestures and aesthetics â and to a degree pornography itself â have become staple features of popular media culture in Western societies as commodities purchased and consumedâ (2007: 1). However, I will at times stretch this focus on âstyles, gestures and aestheticsâ to include sex aids as well. Hence when Jeni Roberts purchases a vibrator in âAdult World (II)â, I read this as being part of the pornification that Wallace explores and deplores. That said, there are limitations to reading pornification as âcommodities purchased and consumedâ alone. Wallace often depicts pornography in conjunction with consumerism, and in order to suggest that they are mutually objectionable. However, his presentation of male sexuality as financialized human capital also departs from this realm. Accordingly, ideas of investment and valorization are far more significant to my analysis in this chapter than commodification.
Furthermore, although complaints about commodification are useful in explicating anxieties about pornification, they presuppose that sexuality can or should exist outside of economics. As such, these complaints are indicative of what Brown describes as one of the âfour deleterious effectsâ (2015: 28) of neoliberalism that its critics tend to identify â the âunethical commercialization of things and activities considered inappropriate for marketizationâ (29, italics in original). Jeremy Gilbert provides a good example of this worry about â in Brownâs words â âcrass commodificationâ (30). In his Introduction to the essay collection Neoliberal Culture, Gilbert notes in passing that the âcommodification of sex [at the hands of the pornography industry] ⊠is one of the most striking characteristics of neoliberal culture todayâ (2016a: 19). To some extent, Wallaceâs depiction of sex confirms this line of argument. Kiki Benzon is right to say that Wallace explores how, in âa culture governed by neoliberal principlesâ (2015: 33), consumer âpleasure itself may preclude a conscious, critical engagement with the worldâ (33). Yet similar to how, as I noted in my Introduction, C. Wesley Buerkleâs equation of neoliberalism with consumerism does not account for the formerâs particularity, reading Wallaceâs engagement with pornification in terms of commodification alone elides how he envisages male sexuality as an economic resource from the get-go. Essays such as âBack in New Fireâ certainly critique pornification as a form of commodification, but they also urge men to increase the value of their sexuality as financialized human capital.
Additionally, reading Wallaceâs objection to pornification as an objection to how it fans individualism â so that sex, in Gilbertâs words, becomes a âconsumptive rather than a relational actâ (2016a: 19) â is only helpful to some extent. Wallace undoubtedly suggests that pornification undermines sex as an arena in which men can emotionally connect with others. In this light, his treatment of pornification is part of what some critics argue is Wallaceâs key concern â as Clare Hayes-Brady puts it, this is his âinsistence on striving for connectionâ in pursuit of a âdream of complete intimacyâ (2016: viii, 7). For Vincent Haddad this focus on intimacy is âa physical, potentially erotic, transfer as wellâ (2017: 3), a reading that Casey Michael Henry has furthered with his argument that, in Brief Interviews with Hideous Men especially, Wallaceâs ârelational model ⊠is most accurately described as sexualâ (2019: 139). Nevertheless, it would be short-sighted to argue that Wallace re-energizes sex as a relational space, if for no other reason than what Jonathan Franzen describes as a ânear-perfect absence, in his fiction, of ordinary loveâ (2012: 39). Though a failure of relationality provides the animus for his problem with pornification, the solutions he posits actually reaffirm an individualistic ethos. By encouraging men to increase the value of their sexual resources by investing them in more responsible behaviours, Wallace highlights the importance of self- rather than other-directed action. Instead of creating emotional bonds with others, then, these processes have the paradoxical effect of transforming non-reproductive pleasures into what Wallace suggests is a worthwhile sexual abstinence.
This goes some way to explaining why the essays and short stories that I examine in this chapter, despite their professed concern for how pornification undermines sex as a form of emotional connection, reaffirm the sexual non-reproductivity that they lament. Thus âBack in New Fireâ and âBig Red Sonâ respectively instruct and imply that men should refrain from sex, rather than take part in the relational bonds that both essays suggest it can facilitate. The fact that these others with whom Wallace implies men need to connect are women, moreover, also explains why his texts bolster such non-reproductivity. For despite his attention to how men engage with, and, in âBig Red Sonâ, perpetuate a pornified culture, Wallace often aligns the dangers of pornification with women. It is fair to read this as sexism, an example of the longstanding association of mass culture and femininity that Andreas Huyssen outlines in his book After the Great Divide (1986). In the texts I examine, such sexism revolves around the suspicion that female sexual agency furthers consumerism â hence Jeniâs purchasing of a vibrator in âAdult World (II)â. My concern lies less in accounting for the reasons for this suspicion, and more in exploring how it informs Wallaceâs construction of male sexuality as financialized human capital. To some extent, it is central: for by aligning pornification with women, Wallace makes the need for men to resist the former â by valorizing their own sexual resources â an important part of his call for men to resist the latter.
The readings that I pursue here will at times appear counter-intuitive. The âAdult Worldâ stories, for instance, critique the sexual self-investments that I focus on, albeit in relation to women. Nevertheless, by showing how these texts are still indebted to logics of responsibilization, my readings are indicative of the revisionist approach that I adopt more generally. Hence, this chapter argues that Wallace urges men to invest their sexual resources in conducts that increase their value as a means to create emotional bonds with others. To the extent that these conducts either proscribe or preclude orgasm, however, then this process ends up implying that non-reproductivity is central to masculinity. This occurs by virtue of how Wallaceâs proposed conducts endorse displaced forms of abstinence, and also in how his suspicion of female sexual agency means he prioritizes scenarios that foreclose intercourse with women. My argument unfolds in two stages. First, I show how Wallaceâs hostility to casual sex and masturbation supplants ideas of labour and exchange with an emphasis on financialized human capital. Secondly, I explore how his attempt to critique these processes when carried out by women ultimately works to stress their desirability for men. By preserving the negativity that Wallace suggests pornification inspires, his texts imply that men must control, rather than challenge, their sexual toxicity.
The labour of âBack in New Fireâ
âBack in New Fireâ is Wallaceâs most direct engagement with sexual mores. It is also, perhaps, his most controversial text, arguing as he does that AIDS is âa blessing, a giftâ (2012c: 171) that could âbe the salvation of sexuality in the 1990sâ (168). Wallace makes this argument based on the threat of âheterosexual AIDSâ (168), and does not mention homosexuals beyond an oblique reference to âbrave peopleâ (172) suffering from the illness. In his review of Both Flesh and Not, a collection of Wallaceâs non-fiction that includes âBack in New Fireâ, Charles Nixon calls Wallaceâs logic here âindefensibly graceless and uncaring, and, in fact, [it] has virtually nothing to recommend itâ (2013b). It is hard to disagree with this, though one can perhaps caveat Wallaceâs position by pointing to the essayâs original place of publication â Dave Eggersâs less literary precursor to McSweeneyâs, Might magazine. This magazine included issues with titles such as âFor the Love of Cheeseâ and âAre Black People Cooler than White People?â To some extent, Mightâs satirical tone can help explain Wallaceâs provocative stance in âBack in New Fireâ. That said, Mightâs approach was tongue-in-cheek rather than broadly parodic, and there is a substantial difference between the racist clichĂ© that blacks are cooler than whites and the deeply uncaring suggestion that AIDS is a blessing. Moreover, there is no doubting Wallaceâs earnestness in this essay when he proposes that AIDS can deliver Americans from pornificationâs âerotic despairâ (2012c: 171), namely, by compelling them to consider sex as a way to emotionally connect with others.
For Wallace the â60s âRevolutionâ in sexualityâ (2012c: 170) led to the sexual hangover of the 1970s, when sex reached a cultural âsaturation-pointâ (170), the legacy of which his âbland generationâ (171) inherit. Such excess includes âswinging couples and meat-market bars, hot tubs and EST, Hustlerâs gynaecological spreads, Charlieâs Angels, herpes, kiddie-porn, mood rings, teenage pregnancy, Platoâs Retreat, discoâ (170). This list contains only two expressly pornographic phenomena â âHustlerâs gynaecological spreadsâ and âkiddie-pornâ. It therefore deploys what Rosalind Gill, in her criticism of arguments that document the âsexualisation of cultureâ (2009: 139), calls âa violent generalizing logic that renders differences invisibleâ (139). For Wallace the ârampant casual fuckingâ this pornification inspires has indeed degraded âhuman sexualityâs power and meaningâ (2012c: 171). This idea resembles a similar complaint that Edelman perceives in P. D. Jamesâs dystopian novel The Children of Men, which depicts a crisis of human fertility where sex has become âmeaninglessly acrobaticâ (James 1992, cited in...