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- 204 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Book details
Table of contents
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About This Book
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
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Yes, you can access Market Segmentation Success by Sally Dibb, Lyndon Simkin in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- About the Authors
- Preface
- Acknowledgments
- Chapter 1. An Overview of Segmentation, Targeting, and Positioning
- Chapter 2. Understanding and Overcoming Market Segmentation Barriers
- Chapter 3. Understanding Consumers or Business Customers
- Chapter 4. Contrasting Approaches to Conducting Market Segmentation
- Chapter 5. Determining Segment Targets
- Chapter 6. Identifying, Diagnosing, and Treating Segmentation Blockers
- Chapter 7. Essential Lessons and the Thirty Rules for Segmentation Success
- References
- Index