Listening to the Voice of the Market
eBook - PDF

Listening to the Voice of the Market

How to Increase Market Share and Satisfy Current Customers

  1. 205 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Listening to the Voice of the Market

How to Increase Market Share and Satisfy Current Customers

Book details
Table of contents
Citations

About This Book

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business

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Yes, you can access Listening to the Voice of the Market by R. Eric Reidenbach in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Productivity Press
Year
2009
ISBN
9781420093315
Edition
1
Topic
Business
Subtopic
Customer Relations
Index
Business

Table of contents

  1. Front Cover
  2. Contents
  3. Foreword
  4. Chapter 1: Customers or Markets?
  5. Chapter 2: The Product/Market Matrix Identifying Which Voice to Listen to
  6. Chapter 3: Customer Value versus Customer Satisfaction
  7. Chapter 4: Collecting the VOM
  8. Chapter 5: Questionnaire Basics
  9. Chapter 6: Building the VOM Architecture
  10. Chapter 7: Modeling Market Value
  11. Chapter 8: Understanding Your Competitive Value Proposition
  12. Chapter 9: Loyalty and Vulnerability Analyses
  13. Chapter 10: Driving Competitive Planning with the VOM1
  14. Chapter 11: Identifying SS Projects with the VOM1
  15. Chapter 12: Monitoring Change Effectiveness with the VOM
  16. Chapter 13: Managing Your Net Promoter Score with the VOM1
  17. Index
  18. About the Author
  19. Back Cover