Re-platforming the Airline Business
To Meet Travelers' Total Mobility Needs
- 222 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business.
In his previous books, Nawal Taneja has deliberated on these forces and how the airline industry is poised for disruptive change that could come from within or outside of the industry. He also discussed the point that the airline planning systems and process in use are neither contemporary nor sufficiently integrated to meet the changing needs of customers who now are looking for outcomes, not products. In Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs, Taneja not only reiterates the need for transformation of the airline business but provides a map of the transformational process.
This book proposes that different sectors of the aviation industry, particularly airlines and airports, should consider using not just a wide array of technologies (Artificial Intelligence, biometrics, blockchain, and the Internet of Things), but also specifically-designed customer-centric platforms to make informed decisions and to develop and implement transformative strategies to meet travelers' total mobility needs. These technologies and platforms can enable airlines and airports to achieve scale and scope as well as agility and flexibility (through strategic partnerships) to offer intelligently aggregated travel-related services right now. Subsequently, they will enable various members in the travel chain to provide solutions to travelers' global mobility requirements, effectively and with better experiences.
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Table of contents
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- List of figures
- Acknowledgments
- Foreword by Dick Benschop
- Foreword by Marco Benvenuti
- Foreword by Zhihang Chi
- Foreword by James Davidson
- Foreword by Kim Day
- Foreword by Gaëtan Gagné
- Foreword by Jeffrey Goh
- Foreword by Greg Hyslop
- Foreword by George J. Khairallah
- Foreword by Taimur Khan
- Foreword by Ed Sims
- Foreword by Xiao Yinhong
- 1 Introduction
- 2 Managing the intersection and convergence of disruptive forces
- 3 Transforming and bonding airline marketing and operations
- 4 Designing intelligent engagement platforms
- 5 Airports creating contemporary value propositions
- 6 A platform scenario: dynamically integrated travel
- 7 Staying ahead of the transformation wave
- 8 Thought leadership pieces
- Index
- About the author