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Public Relations
Critical Debates and Contemporary Practice
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- 528 pages
- English
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- Available on iOS & Android
eBook - ePub
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About This Book
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
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Subject Index
Abderrahman I, 174
Abderrahman II, 176
Abductions, 206–209
Abrams, Mark, 148–149
Academia, 436–437
Academics, 381–382, 438
Academics Studying Nike (Boje), 50n
Accenture, 398
Accountability, transparency and, 83
Account management, 308, 309, 326
Accuracy, 89
Action, see also Practice
vs. knowledge, 299
Action frame of reference, 343
Active listening, 74
Active publics, 65
Activism
anti-corporate, 408
“global carnival against capital,” 103
Marxism and, 103
in risk society, 98–100, 105, 106
theoretical perspectives, 102, 103–104
Activist groups, 378
accessibility to PR industry and, 137
corporate PR and, 105
pluralist view of, 100–101
Adams, Tony, 232
Adaptive system model, 72, 335, 337–338
Adidas, 227
adidas-Salomon, 46, 58
Adventure tourism/travel, 257, 260, 261
Advocacy, 17, 375
AEG, 114
Africa, 275
Agency relationships, 376
Agitation propaganda, 31
Agreement, 89
AIDS, see HIV/AIDS public awareness campaigns
Aims of Industry, 154, 274
Airline (docu-soap), 201
Alexander, 111, 180
Al Fayed, Mahomed, 314
Alfonso II, 174, 175
Alphonse VI, 180
Al Qaeda, 21
Altman, Lionel, 152
Altruism, 70
Alvarez, Luis, 211
AMEC, see Association of Media Evaluation Companies
American Commonwealth (Bryce), 425
American Sociological Society, 427
Amnesty International, 49, 106
Anarchy, 9
Anderson, Gavin, 322
Anderson, Warren, 420
Andrew (apostle), 17...
Table of contents
- Cover
- Half Title
- Title Page
- Copyright
- Contents
- Preface
- List of Contributors
- Introduction
- I: Rhetoric, Ethics, Propaganda and Publics
- II: Histories
- III: New Directions
- IV: Professionalism and Professionalisation
- V: Critical Perspectives Revisited
- References
- Author Index
- Subject Index