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- 336 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
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Current Issues in Political Marketing
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About This Book
Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
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Yes, you can access Current Issues in Political Marketing by Jennifer Lees-Marshment,Walter W Wymer, Jr in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.
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Index
Activism incentives
Advertising. see Campaign advertising
Air travel, media coverage, 272
All-postal voting
fraud and equity, 116
participation, 114
Scotland, 114–116
American Academy of Child and Adolescent Psychiatry, 229
American Association for Public Opinion Research, 256
American Voter, The (Campbell), 120
Anthropology, generalized exchange, 251
Anti-Terrorism, Crime and Security Bill (United Kingdom), 188
Artemis project, government reform, 154
Australia, campaign advertising, 205
Bagozzi, R. P., 83, 248
Bannon, D. P., 109, 118
Baxter, G., 185
Belgium
government reforms, 153
political marketing, 151
Benefits segmentation
analysis and findings, 260
cluster analysis, 160–263
exchange models, 247
key concepts, 256
methodology, 255
military service, 247
prior research, 249–252
study limitations, 263
Beyond Left and Right (Giddens), 8
Blair, T., 8, 14
Branding
defining, 8
limitations, 22
political party, 9–13
pyramid model, 10
three-sphere model, 10
British Broadcasting Company (BBC), 42
British Candidate Survey (1992), 68
British Election Panel Study (BEPS), 17, 68
British Social Attitudes Survey, 114, 133
Bush, G. W., 186
Campaign advertising
Australia, 205
believability, 209, 215
global phenomenon, 206
limitations, 217
message appeal, 210
party preference, 215
perceived control, 209, 214
political marketing, 205
research and results, 211–216
socioeconomic cost, 206
television, 206, 212
United Kingdom, 206
...Table of contents
- Cover
- Half Title
- Series
- Full Title
- Copyright
- Contents
- ABOUT THE EDITORS
- Introduction
- Political Marketing: The Cause of an Emerging Democratic Deficit in Britain?
- Square Peg, Round Hole? Can Marketing-Based Concepts Such as the 'Product' and the 'Marketing Mix' Have a Useful Role in the Political Arena?
- A Conceptual Model of Political Market Orientation
- Membership Benefits, Membership Action:Why Incentives for Activism Are What Members Want
- Vote Winner or a Nuisance: Email and Elected Politicians' Relationship with Their Constituents
- Electoral Participation and Non-Voter Segmentation
- Young People's Attitudes Towards British Political Advertising:Nurturing or Impeding Voter Engagement?
- Marketing Government Reforms
- Political Marketing Segmentation– The Case of UK Local Government
- The Impact of New Technology on the Communication of Parliamentary Information
- Political Campaign Advertising: Believe It or Not
- An Exploratory Assessment of Voter and Governmental Interface on Pertinent Issues Facing American Children and Youth
- Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange
- Political Issue Promotion in the Age of 9-11
- Political Opinion Leadership and Electoral Behavior
- Index