âAnd what is good, Phaedrus,
And what is not good â
Need we ask anyone to tell us these things?â
FROM ZEN AND THE ART OF MOTORCYCLE MAINTENANCE, BY ROBERT M. PIRSIG, 1974
ALMOS T EVERY WEEK since I agreed to write this book, something has happened that reinforces my view that certification cannot deliver the deep, transformational change we require, and that we badly need to go beyond its narrow constraints as quickly as possible. A two-day meeting I attended on ethical recruitment strongly reinforced my sense of urgency. It involved a great cross-section of folk from the business community, recruitment agencies, civil society, government and the UN, all working on migrant issues. The organisers had convened this multi-stakeholder group because they wanted our input on their new certification scheme to accredit recruitment agencies. Their hope was that a multi-stakeholder body could be set up to design and run the scheme and, through it, help transform the recruitment industry.
I was only able to attend the second day of the meeting, the focus of which was accreditation and licensing frameworks, monitoring and compliance mechanisms, and complaints procedures. I was to share TFTâs experiences in helping folk comply with standards. Discussions on the first day had apparently bogged down very quickly over a draft of ten (why does it always have to be ten?) principles for ethical recruitment. Nothing was resolved; further discussion and process were required. I spent much of the morning of the second day just listening. By lunchtime I had a list of words â âcertificationâ, âlicensingâ, âaccreditationâ, âsystemsâ, âstandardsâ, âhoopsâ, âcredibilityâ, âregulationsâ, âauditingâ, âmonitoringâ and âsimplicityâ, the latter spoken as a plea that the scheme not become an unmanageable burden. These words had come up again and again as people shared their thoughts on what might be done to get the scheme up and running, to ensure it remained credible and simple. It wasnât an inspiring discussion. Quite the contrary. Everyoneâs dry mulling on the issue lacked any hint of the passion that had brought us all together.
Then, just before lunch, a fascinating thing happened. One of the recruitment agency guys jumped into the fray and broke ranks, broke away in fact, from the dry discussion of the past day and a half with a passionate speech about doing the right thing. âWe donât need anyone to tell us whatâs right or wrong, we already know!,â he almost yelled in exasperation. âWe know itâs not right that these people pay recruitment agencies. We know itâs not right that they have their passports taken. We know these things. Theyâre self-evident.â
âWe just need to do whatâs right!â
He didnât bang on the table, but he physically rose up. His words were full of emotion as he expressed with great passion what were clearly intense feelings and strongly held values around ethical recruitment. âWe have to respect these people! We have to value them, treat them as human beings,â he pleaded. He had something deep inside him that he really needed to get out, and nothing was going to stop him. His parting shot â he was leaving the meeting at lunchtime â was to mention the need to âdo the right thingâ at least five more times. His outburst was borne of frustration, of the need to tap back into that well of inspiration that had brought him and everyone else together, but that had so far failed to find expression.
It was terrific to see his passion burst forth. But even more incredible was to see everyone else in the room light up from his spark. The energy was palpable, extraordinary. In a frantic 30-minute burst everyone else fought to seize the moment, the opportunity, that his breakaway had created. Each and every person jumped in with their own passionate statements about âdoing the right thingâ. No one mentioned the words on my list. There was nothing about certification schemes, systems, accreditation or regulation. People just spoke from their hearts about âdoing the right thingâ. Instinctively we all knew what the right thing was, and now we just needed to get on with it.
Wow! Right there in a nutshell, the problem with certification. For one and a half days this group of great people, of true believers, who had come together on the common ground of a deeply held passion to do the right thing on ethical recruitment, had been anaesthetised by long, fruitless discussions on the ins, outs and intricacies of an ethical recruitment certification scheme. Those passionate people didnât have to build a certification scheme. They could have dreamed a different approach. But from the start they had chosen to stick with someone elseâs agenda. Certification is what everyone does, right? Itâs the thing. Itâs how you control people. So thatâs where the discussion had focused from the start. There was no room for creative âwhat ifâ or âbeyond certificationâ thinking, no attention given to any different approach. The participants were there to tick someone elseâs boxes, to speak on someone elseâs agenda. It was only when that spark of passion re-entered the room through the red face, emotional voice and raised veins on the neck of the breakaway that the energy that drives the transformation they all prayed for became present.
What the group might have done instead is the focus of this book. It is fundamentally about harnessing the energy, passion and spark created by breakaways in those moments when they cast off the layers of control and speak only from the soul. Itâs about how we might use that enduring power, that extraordinary life force, to come up with a different approach beyond certification, and create real, transformational change in the way we interact with each other and with nature. Itâs about just doing the right thing.
Itâs a hopeful, whimsical story about a positive exploration of what might be, about a journey we might all take to a different place, if weâre brave enough to reach down into our souls and touch that passion, that knowledge, that lives within us all to just do the right thing. Itâs a story about what some companies have in fact already done when they have acted according to their hearts and true beliefs, and broken away from the shackles of control imposed by certification.