Market Management and Project Business Development
eBook - ePub

Market Management and Project Business Development

  1. 314 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Market Management and Project Business Development

Book details
Table of contents
Citations

About This Book

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

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Information

Publisher
Routledge
Year
2014
ISBN
9781134506408
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. CONTENTS
  6. List of figures
  7. List of tables
  8. List of fact boxes
  9. Preface
  10. Acknowledgements
  11. List of abbreviations
  12. 1 The shadow of the past
  13. 2 Towards managing the market
  14. 3 The marketing mix
  15. 4 Relationship marketing
  16. 5 Project marketing
  17. 6 Entrepreneurial marketing
  18. 7 A project management focus towards managing markets
  19. 8 Front-end focus towards managing markets
  20. 9 Resources and investment in the firm for market management
  21. 10 The service-dominant logic and market management
  22. 11 Market management, business development and value creation
  23. 12 Life lived forwards
  24. References
  25. Index