Global Media Giants
eBook - ePub

Global Media Giants

  1. 496 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Global Media Giants

About this book

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

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Table of contents

  1. Cover Page
  2. Half-Title Page
  3. Title Page
  4. Copyright Page
  5. Table Of Contents
  6. About the Contributors
  7. Introduction
  8. PART I Global Giants
  9. PART II Regional and Geolinguistical Giants
  10. PART III Regional Overviews
  11. PART IV Internet Giants
  12. PART V Global Ratings and Advertising Giants
  13. Index

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Yes, you can access Global Media Giants by Benjamin Birkinbine, Rodrigo Gomez, Janet Wasko, Benjamin Birkinbine,Rodrigo Gomez,Janet Wasko in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.