Contemporary Wine Studies
eBook - ePub

Contemporary Wine Studies

Dancing with Bacchus

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Contemporary Wine Studies

Dancing with Bacchus

Book details
Table of contents
Citations

About This Book

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses.

This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls.

The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

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Yes, you can access Contemporary Wine Studies by Gareth Morgan,Richard Tresidder in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2015
ISBN
9781317665946
Edition
1
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. CONTENTS
  5. List of figures
  6. List of tables
  7. Foreword
  8. Preface
  9. Acknowledgements: our personal wine journeys
  10. List of abbreviations
  11. 1 The nature of wine, protected designations and labelling
  12. 2 Understanding the significance of wine
  13. 3 Fine wine or plonk?
  14. 4 Wine consumers
  15. 5 Terroir
  16. 6 Wine at home
  17. 7 Licensing law, duty and the ethics of alcohol
  18. 8 Marketing of the wine experience
  19. 9 Wine societies and wine education
  20. 10 The semiotics of wine
  21. 11 The importance of wine in contemporary society
  22. Index