Dealing with Disruption

Lessons from the Publishing Industry

Michael N. Ross

• Publisher: Routledge
• Year: 2016
• ISBN:
  9781317154563
• Edition: 1
• Topic: Commerce
• Subtopic: Stratégie commerciale

Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts. With a discussion of the critical innovations in the industry and through case studies from all stages in the publishing process, the book provides insights into the maturing of digital publishing and the challenges and opportunities provided by new technologies. Many publishing models have emerged over the last 15 years, and technology has made the mechanics of publishing in general, and web publishing in particular, easier. Thus, the role of the professional publisher is being challenged, and issues of quality and trust are now competing with easy access to information. Publishing, in all forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing 'sea change' and its implications for other industries.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• List of Figures
• Acknowledgments
• About Michael N. Ross
• Preface
• Introduction
• 1 Digital Publishing Comes of Age
• 2 Life after Print
• 3 The Print-to-Digital Continuum
• 4 Tools to Change By
• 5 Towards a Global Idiom
• 6 Brand and Reputation Matters
• 7 The Virtue in a Virtual Town Hall
• 8 Luck is Not a Strategy
• 9 Making a Deal with Best Practices
• 10 Consumption Models
• 11 The Lion and the Mouse: The Professional vs. the Amateur
• Epilogue
• Appendix A: International Book Fairs
• Appendix B: A URL A–Z for Information on Publishing and Licensing
• Appendix C: Sample Licensing Agreement
• Bibliography
• Index