Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

Identification of publics
Relationship management
Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.

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Yes, you can access Intercultural Public Relations by Lan Ni, Qi Wang, Bey-Ling Sha in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2018

ISBN

9781317280903

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Intercultural Public Relations- Front Cover
Intercultural Public Relations
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Chapter 1: Introduction
PART I: Theoretical Foundations
Chapter 2: Foundational Theories in Public Relations Management
Chapter 3: History and Foundational Theories of Intercultural Communication
Chapter 4: Conflict Management and Negotiation
PART II: Intercultural Public Relations at Various Levels
Chapter 5: Interpersonal Level: Competencies and Practices
Chapter 6: Intra-Organizational Level: Identifying and Communicating with Publics
Chapter 7: Intra-Organizational Level: Relationship Management
Chapter 8: Intra-Organizational Level: Conflict Management and Negotiation
Chapter 9: Organizational Level: Organizational Identity and Identification
Chapter 10: Social Media
Chapter 11: Conclusions
Index