There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

Explores Toyota's "Breakthrough Thinking"
Examines how Toyota conducts information gathering.
Illustrates how Toyota builds and maintains its unique business culture
Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products
Reveals Toyota's cars have become some of the biggest selling models in the USA

The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

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Yes, you can access Toyota's Global Marketing Strategy by Shozo Hibino,Koichiro Noguchi,Gerhard Plenert in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Productivity Press

Year

2017

ISBN

9781351671552

Edition

Topic

Business

Subtopic

Business General

Index

Business

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Preface
Acknowledgments
Prologue
Chapter 1: Introduction: What Does Toyota’s “Thinking Habits” Mean? What Is the Toyota Way of Thinking?
Chapter 2: Secret Ingredient #1: Don’t Chase Tradition—The Uniqueness Principle
Chapter 3: Secret Ingredient #2: Just-in-Time Information Collection—The Purposeful Information Principle
Chapter 4: Secret Ingredient #3: A Professional Systems Architecture—The Systems Principle
Chapter 5: The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking’s Four Principles
Chapter 6: Secret Ingredient #4: A Company That Nurtures People—The People Involvement Principle
Chapter 7: Secret Ingredient #5: Explore the Reason for Existence—The Purpose Principle
Chapter 8: Secret Ingredient #6: In Pursuit of the Ultimate Solution—The Future Solution Principle
Chapter 9: Secret Ingredient #7: When Progressing toward Ideal Future Solutions, Confront the Present—The Living Solution Principle
Chapter 10: The Seven Thinking Habits of Global Marketing
Epilogue
Appendix: Global Network of Toyota
Bibliography
Index