Airlines: Managing to Make Money
eBook - ePub

Airlines: Managing to Make Money

  1. 456 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Airlines: Managing to Make Money

Book details
Table of contents
Citations

About This Book

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

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Yes, you can access Airlines: Managing to Make Money by Stephen Holloway in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Aviation. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2017
ISBN
9781351959681
Edition
1
Topic
Technology & Engineering
Subtopic
Aviation
Index
Technology & Engineering

Table of contents

  1. Cover Page
  2. Airlines: Managing to Make Money
  3. Copyright Page
  4. Contents
  5. List of Figures
  6. Foreword
  7. Preface
  8. Acknowledgements
  9. List of Abbreviations and Definitions
  10. 1. Strategic Service Management: What is Meant by ‘Strategic’?
  11. 2. Competitive Advantage
  12. 3. Competitive Scope and the Service Concept
  13. 4. Designing the Service-Price Offer
  14. 5. Service Attributes
  15. 6. Managing Communications
  16. 7. Managing Service Delivery
  17. 8. Managing Relationships
  18. 9. Managing Performance
  19. 10. Change, Creativity, and Innovation
  20. References
  21. Index